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How to use video to enhance your landing page performance
We already gave you some really good reasons as to why you should have an explainer video on your landing page. And sure, where there is a WHY…
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simpleshow News
Must-have this season: An explainer video on your landing page
Although “must-have“ sounds a bit as if an explainer video is a regulation, we don’t want to force you to embed a video on your landing page. But…
General
simpleshow foundation @ Wikimania 2016
For the first time, this year’s Wikimania – run under the slogan “Wikipedia as a driver for change” – was not held in one of the world’s great…
General
The “Science of Good Explanations”
The “Science of Good Explanations”
at Advertising Week Asia
In order to prevent our statements from being misunderstood, we often have to face the question of how can we properly communicate with others so that messages are…
General
It’s all in the mix: How e-learning becomes a learning journey
E-learning plays an important role in almost every department of SMEs and large companies. But what makes e-learning effective in companies?
General
Why a video tutorial is miles away from a good explainer video
When I reported on my recent artichoke experience, I concluded that “YouTube tutorials aren’t worth their salt compared to explainer videos.” Actually, why not? Video tutorials and explainer…
General
Honoring the “King of Pop“: how did it all begin?
On occasion of the 7th anniversary of his death, the simpleshow foundation is acknowledging a legendary artist, who is still moving the crowds. Who was Michael Jackson? And…
General
Change management: How to avoid generating opposition
Change management processes often generate uncertainty and opposition in companies. Proper communication helps.
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A Beginner’s Guide to Emotional Writing
Take a look at this great example of emotional writing: “As he rubbed his clammy hands together intensely, Mark slowly paced around the dim-lit studio apartment. His heart…