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The Importance of Multicultural Marketing

Multicultural marketing is aimed at different cultural audiences. It is typically built around a specific ethnic group’s cultural traits (e.g. their traditions, customs and celebrations). By doing so…

Viktoria Koleva 2nd October 2019 5 min read
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Communicating with Clients through Videos – Part 2

With an increased emphasis on digital communication in today’s world, more and more businesses make use of video in marketing campaigns. However, video can also be used to…

Viktoria Koleva 25th February 2019 5 min read
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Communicating with clients through videos

In today’s world of technology people from across the world may potentially be your clients - no longer is it merely the people in your immediate surroundings! Video…

Viktoria Koleva 23rd January 2019 6 min read