Our brains store facts better when they are linked to emotion. What better way to spark emotion than to use storytelling? When your audience can relate to your character they will pay closer attention, be more emotionally invested, and ultimately recall the message more clearly.
Employ storytelling techniques such as the dramatic arc
to capture your audience’s attention and create a context that your audience understands. Focus on explaining the why first, so the audience can relate your message to the overall scenario.