Become an explanation expert

simpleshow uses proven methodologies to create easy-to-understand explainer videos – and you can too.
Two illustrations of a woman and a man in simpleshow classic style with a light bulb placed above their heads by a human hand

The simpleshow approach

The key to creating explanations that everyone can understand is to keep it simple, short, and engaging.
How exactly do we do it?
A labyrinth with an arrow going straight to it symbolizing simplification as the core element of the simpleshow approach

Reduce complexity with simplification

A laptop screen containing a speech bubble, a teal play button and two hearts symbolizing storytelling

Make it relatable with storytelling

A thought bubble containing an illustration of a figure, gear and a light bubble indicating increased information retention

Improve retention with simple images that stay in mind

Reduce complexity with simplification

A good explainer video explains a complex topic in less than three minutes. At our heart, we are simplification experts. Our tools and services provide communication guidelines that keep messages short, clear, and easy-to-understand.

Simplification means reducing your message to the essentials. The simpler a message, the better your audience will understand it. Simplification requires you to focus on the key points you want to convey and reduce the number of details in your script.
A hand drawing orange and teal lines forming a play button depicting how simpleshow helps to reduce complexity
A hand drawing orange and teal lines forming a play button depicting how simpleshow helps to reduce complexity

Reduce complexity with simplification

A good explainer video explains a complex topic in less than three minutes. At our heart, we are simplification experts. Our tools and services provide communication guidelines that keep messages short, clear, and easy-to-understand.

Simplification means reducing your message to the essentials. The simpler a message, the better your audience will understand it. Simplification requires you to focus on the key points you want to convey and reduce the number of details in your script.
Two rows of dark grey seats and an open red curtain revealing a video screen containing a group of people

Make it relatable with storytelling

Our brains store facts better when they are linked to emotion. What better way to spark emotion than to use storytelling? When your audience can relate to your character they will pay closer attention, be more emotionally invested, and ultimately recall the message more clearly.

Employ storytelling techniques such as the dramatic arc to capture your audience’s attention and create a context that your audience understands. Focus on explaining the why first, so the audience can relate your message to the overall scenario.

Improve retention with images that stay in mind

When you associate an image with a message, you improve how people process and retain the information. At simpleshow, illustrations are part of every explainer video. Our visuals are simple, easy to understand, and enhance overall communication and results.
Three pictures pointed at an illustration of a head containing a light bulb depicting increased information retention
Three pictures pointed at an illustration of a head containing a light bulb depicting increased information retention

Improve retention with images that stay in mind

When you associate an image with a message, you improve how people process and retain the information. At simpleshow, illustrations are part of every explainer video. Our visuals are simple, easy to understand, and enhance overall communication and results.

Want to learn more about our methodology? Check out these resources

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Our artificial intelligence behind explainer videos

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Boosting efficiency through digital learning

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An introduction to business storytelling

Simplify your communication with simpleshow