Privacy Policy

Date 26/06/2018

We, simpleshow GmbH, are delighted to welcome you to our website. We take the protection of your data very seriously at all times. Here, we will explain to you which data we store for what purposes, how we use it and how we protect it.

Essentially, our handling of your personal data (such as your name, address or email address) is always in compliance with the applicable data protection regulations, and particularly with the General Data Protection Regulation.

When do we process your personal data? As soon as you wish to take advantage of particular services offered by our business via our website, the processing of your personal data may become necessary. We process your data on the basis of statutory obligations and/or in order to implement a contract we have concluded with you.

Otherwise, the following applies: If we collect your personal data, this takes place on a voluntary basis; you decide which data you want to release.

We will store your data for as long as you are making use of our relevant service. It is then deleted. We, of course, treat your personal data confidentially and generally do not forward it to third parties. In addition, you can demand information about your data at any time. You can find out more about this in the “User rights” section.

As the process controller, simpleshow GmbH has implemented numerous technical and organisational measures. As a result, we can ensure as comprehensive as possible a protection of your personal data processed via this website. Nobody, however, can guarantee complete protection, as internet-based data transfers essentially have at least some security gaps.


Name and address of the process controller

The controller in the sense of the General Data Protection Regulation, other data protection laws applicable in the European Union’s Member States and other provisions related to data protection is simpleshow GmbH.

Address: Am Karlsbad 16, 10785 Berlin, Germany

Management Board: Dr. Sandra Böhrs (Chair), Susanne Ilemann

Contact: info [@] and fax +49  30 609 81 200


2. Cookies

We use cookies on our website. These are small text files placed and stored on your computer system via an internet browser. Using a cookie, we can optimise the information and offers on our website for you. In particular, cookies allow us to recognise visitors returning to our website. We can therefore find out how to better design the way you use our website. Some of these cookies remain stored on your end device until you delete them. Below, you can find out how to prevent cookies.

You can permanently prohibit the setting of cookies by our website at any time via a corresponding setting in your internet browser. You can delete cookies that have already been set via your internet browser or other software programs. You can find these settings in all commonly-used internet browsers. However, be aware that deactivating cookies may lead to you not being able to use all of the functions of our website under certain circumstances.

If you want to find out more about cookie settings in your browser, please follow these (external) links:


3. Collection of general data and information (log data)

When accessing our website, your browser sends a range of technical data that we log. These general data and information are saved in log files on our website’s server. What information does this relate to? Your IP address, browser identification and domain, the name of the called-up file, the date and time of the call-up, the amount of data transferred as well as the information as to whether the call-up of the file was successful are recorded.

The log files relate to anonymised information that we automatically collect when you access our website. This information does not enable us to trace it back to you, but, due to technical reasons, it is indispensable for the delivery and presentation of our content. In addition, we register your access information for data protection reasons: We can thereby maintain the stability and operational security of our systems and protect them against unauthorised attacks. Finally, we process this technical data for our internal statistics in order to constantly optimise our website’s content. In summary, the log data solely serve internal purposes and are never forwarded to third parties.


4. Registration on our website

You have the option of registering on our website through the provision of personal data. The personal data transferred to us comes from the respective input screen we use for registration. We solely save and use the personal data you input there internally and for our own purposes. If required, we permit this data to be forwarded to a (or several) order processor(s). This party will also solely use your personal data internally on our behalf.


5. Subscription to our newsletter

In our newsletter, we inform you about new offers at regular intervals. You can subscribe to this newsletter on our website. The personal data you transfer to us upon ordering this subscription comes from the input screen used. You can essentially only receive our newsletter if (1) you have a valid email address and (2) you sign up to the newsletter mailing list. For legal reasons, a confirmation email is sent to the email address you provide as part of the double opt-in process. This process allows us to check if the owner of the email address has actually authorised the newsletter’s receipt.

We solely use the personal data that we collect upon your sign-up to the newsletter for sending the newsletter. Furthermore, we will inform you via email if this is required for the newsletter service or if you are required to grant your consent again. This could be the case, for example, if there is a change to our newsletter offer or in the technical circumstances. Within the context of the newsletter service, we again forward no personal data collected to third parties.

You can terminate the subscription at any time. You may also revoke your consent to the storage of the personal data that you have shared with us for the newsletter mailing list at any time. You will find a relevant link to do so in every newsletter. In addition to this, you have the option of unsubscribing from the newsletter mailing list directly on the website at any time under “Account Settings”, or you do so via other methods, for example, by phone.


6. Newsletter tracking

Our newsletter contains so-called tracking pixels. A tracking pixel is a miniature graphic embedded in emails in HTML format. With the help of these tracking pixels, we can record a log file which facilitates analysis. Using the embedded tracking pixel, we can know if and when you opened an email and which of the links in the email you called up. This allows us to statistically evaluate the success or failure of online marketing campaigns, for example.

We store and evaluate the personal data collected in this manner to optimise the sending of the newsletter and to better adjust the contents to your interests in the future. We do not forward this personal data to third parties. You are entitled, at any time, to revoke the specific declaration of consent you have provided for this purpose via the double opt-in process. Following revocation, we will delete all of your personal data that we have stored as part of our newsletter service. We automatically consider your choice to unsubscribe from the newsletter as revocation.


7. Contact options via the website

Due to statutory requirements, our website contains information that enables you to get in touch with our company and establish direct communication with us quickly and electronically. Should you get in touch with us via email or a contact form, the personal data you provide, such as your email address, is automatically saved. We save personal data such as this, provided on a voluntary basis, for the purpose of processing or establishing contact. This personal data is not forwarded to third parties.


8. Routine deletion and blocking of personal data

We only process and save your personal data for the period actually required for the purpose. We also delete your data as soon as this is required by the European regulators or another law-giver in laws or regulations to which we are subject.

Should the purpose of the storage cease to apply or any storage time set by law expire, we routinely delete or block the personal data in accordance with statutory requirements.


9. User rights

You have the right, upon request, to receive free-of-charge information about the personal data pertaining to you that we have stored. In addition, in accordance with statutory provisions, you have the right to correction, blocking, deletion, restriction of processing, data transferability and revocation of consent granted in relation to data protection with effect for the future. Furthermore, you have the right to raise an objection against the processing of your personal data at any time.

To do so, please contact our Data Protection Officer at privacy [@]

To be able to take a block on data into account and check it at any time, we archive the data in a locked file. If there is no statutory archiving obligation, you can demand deletion instead of blocking. If you do not state otherwise, we generally block the data.

In addition, you have the right to complain to the competent supervisory authorities.


10. Content and services from third-party providers

In certain places, our website also contains content, services and performances from other providers, which expand our offer. Examples for such offers include fonts from Google Fonts, YouTube videos or third-party graphics. If you call up these third-party services, you automatically transfer your IP address, which may also be stored there. We only use third-party providers that, to our knowledge, comply with GDPR and use your IP address solely to deliver the content. We do not, however, have any influence on whether or not a third-party provider also stores your IP address, for example, for its own statistical purposes. Should we find out about unauthorised storage processes carried out by third-party providers, we will inform you of this.


11. Links to other websites

The online offer contains links to other websites (so-called external links). We have no influence on the compliance of the operators of other websites with data protection regulations. Please note that by clicking on a link to another website you are then subject to different data protection regulations. We have no influence on the data processing on other sites.


12. Data protection regulations for the use and application of Google AdSense

We integrate advertisements from Google AdSense into our website. The provider is Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Google AdSense is a remarketing function from Google Inc. It facilitates the offering of targeted, interest-related advertisements to visitors to our web pages. To do so, Google AdSense places cookies. These cookies collect information in order to recognise you as a visitor. For example, the cookies identify your IP address. Furthermore, Google AdSense uses web beacons. These are invisible graphics with which we can analyse the user flow on our website. Google transfers all of the information mentioned to its servers in the USA. In this context, Google negates the storage of personal data and the merging of IP addresses with other Google services.

Google Inc. is not, however, prevented from forwarding this information to third parties. You have the option of preventing this by prohibiting the setting of cookies using the relevant setting in your browser.


13. Data protection regulations for the use and application of Google Analytics

This website uses functions of the Google Analytics web analysis service. The provider is Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA..

Google Analytics also uses cookies. These are stored on your computer and enable us to analyse the use of our website. The usage information gathered by the cookie is transferred to a Google server (generally in the USA) and stored there. As we have activated IP anonymisation on our website, your IP address is first shortened by Google. Google carries out this anonymisation process within the European Union Member States or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases does Google transfer the complete IP address to a server in the USA and shortens it there.

Google uses this information on our behalf to evaluate your use of the website. Google can thus, for example, compile reports about the activities on our website and provide further services connected with an analysis of website and internet usage. Google does not combine the IP address you provide via Google Analytics with other Google data. You can, of course, prevent cookies being stored via a relevant setting in your browser. We would like to make you aware of the fact, however, that in this case you may not be able to use all the functions of this website to their full extent.

In addition, you can prevent Google recording and processing the usage data (including your IP address) collected by the cookie. To do so, click on the following link. With this setting you can set an “opt-out cookie” which prevents the collection of your data on further visits to our website:


14. Data protection regulations for the use and application of Google AdWords

This website uses the Google AdWords online advertising program and, in the context of this, conversion tracking. As part of this tracking, Google AdWords places a cookie on your computer if you have accessed our website via a Google ad. These cookies expire after 30 days and do not enable personal identification. Every Google AdWords customer receives a different cookie. Cookies can therefore not be traced back via the websites of AdWords customers.

What do we want to use this tracking for? While the conversion cookie is active, we and Google can see that you have clicked on the advertisement and been forwarded to our website as a result.

Google AdWords can then generate statistics for us using the information received via conversion cookies. We find out the total number of users who clicked on our ad and were led to a page provided with a conversion tracking tag. We do not, however, receive any information here which would allow the users to be personally identified.

If you do not want to participate in this tracking process, you can simply deactivate the Google conversion tracking cookie under “User Settings” in your internet browser. You will then not be included in the conversion tracking statistics. You can find out more here:

15. Facebook Pixel

We have integrated components from the Facebook company into our website. Facebook enables users of the social network to, among other things, create private profiles, upload photos and network via friend requests.

The operating company for Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. The responsible party for the processing of personal data if a data subject lives outside the USA or Canada is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

If you activate the Facebook plug-in, your internet browser will download the relevant Facebook content. You can access a complete overview of all Facebook plug-ins at As part of this technical procedure, Facebook receives information about which specific sub-page of our website you visit.

If you are simultaneously logged into Facebook, Facebook will know upon each call-up of our website, and for the entire duration of your respective stay, which specific sub-pages of our website you visit. Facebook can then assign this information to your Facebook account. If you activate one of the Facebook buttons integrated into our website, for example, the “Like” button, or if you leave a comment, Facebook assigns this information to your Facebook user account and stores this personal data.

If you do not want such a transfer of your data, you can, of course, prevent it. It is sufficient to simply leave the Facebook plug-in on our website deactivated. Alternatively, you can also log out of your Facebook account before calling up our website.

The data policy published by Facebook, which can be viewed at, provides information about the collection, processing and use of personal data by Facebook. Furthermore, information on which setting options Facebook offers for the protection of the data subject’s privacy is also provided there.


16. Customer management

We use the following company to manage our customers and their queries. In this context, we forward your fore- and surnames, your email address and, if necessary, your IP address to these third-party providers. Germany GmbH, Erika-Mann-Str. 31, 80636 Munich, GERMANY.
You can find information about the privacy policy of Germany GmbH at


17. Legal basis for processing

Art. 6 (1) lit. a GDPR serves our company as the legal basis for processing procedures for which we receive consent for a specific processing purpose.

If the processing of personal data is required for the fulfilment of a contract to which the data subject is a contractual party, the processing is based on Art. 6 (1) lit. b GDPR. The same applies to processing procedures required for the implementation of pre-contractual measures, such as in the case of an inquiry about our services. If our company is subject to a legal obligation requiring the processing of personal data (for example, the fulfilment of tax obligations), the processing of personal data is based on Art. 6 (1) lit. c GDPR.

Finally, processing procedures may be based on Art. 6 (1) lit. f GDPR. It is on this legal basis that we base processing procedures required for the safeguarding of our own legitimate interest or that of a third party. This only applies, of course, insofar as your basic rights, basic freedoms and interests are not predominant. If the processing of personal data is based on Art. 6 (1) lit. f GDPR, our legitimate interest is that in conducting our business.