It’s critical to understand while rebranding your business that the more awareness your business can gather in the industry, the more successful it can become. Corporate rebranding is only successful if it considers the core demographic.
And by creating fun, exciting videos, your content stands a higher chance of going viral and reaching a wider audience. This way, you can tell your story, show your brand’s unique personality, attract new customers, build customer trust, and boost retention.
Tommee Tippee, a UK-based childcare brand, understood that the US market was already saturated with tons of major childcare brands and products, and that if their brand was to survive, it needed to make a powerful statement.
So, how did they do that? Simple. They launched their business by releasing a compelling ad for their new, limited edition product, Advice Wipes
, which was created by gathering, mulching, pulping, and transforming 16,000 baby books and 11,000 magazines into baby wipes.
Tommee Tippee – Advice Wipes (Here’s what to do with parenting advice) – McCann
Viral video content increases traffic conversion rates
, results in better SEO ranking, and more loyal customers. And this is especially the case for companies with premium domain names
since customers find it easier to recall, search, and recommend such domains.