Prospect Conversion With Short Videos
Running a business is not an easy task, especially if you find yourself struggling to convince your prospects to actually buy from you. Luckily, there are many different ways to achieve prospect conversion — you just need to learn how to choose the most effective methods.
Once you’ve done thorough consumer research, it’s time to start winning customers over at each step of their customer journey. Now, it’s likely that you’ve already heard about video marketing, which is one of the best and easiest ways to reach your target audience.
Short, high-quality videos can help you create more brand awareness, nurture relationships with your prospects-turned-clients and attract a brand new audience. In fact, videos are one of the biggest trends in marketing right now. This means that you shouldn’t wait any longer and start utilizing them to help your company thrive.
Continue reading the article below to learn how to create videos that turn viewers into actual customers.
Find the Right Places to Publish Your Videos
First and foremost, it’s essential to keep in mind that whether you’re offering services such as price and availability monitoring or your brand is all about selling stylish home decor pieces, your videos still need to be easy to find. This means that regardless of what you want to market or topics your videos will focus on, they won’t reach anyone if they don’t appear in places where your prospects will find and see them.
Before you jump straight into the deep end of the pool of prospect conversion and start the production of your short videos, consider taking a step back to think about your target audience. Try to gather as much information as possible about things they look at online, as well as the social media they use the most.
You also need to find a way to stand out from the crowd. For instance, you may be tempted to simply set up a YouTube channel for your brand and publish all your videos there. However, the YouTube space is incredibly saturated and while running a channel that’s being regularly updated is still a great idea, you should also venture to platforms such as Facebook, Instagram, and TikTok.
Don’t hesitate to “help” your prospects discover your videos. You can consider collaborating with influencers in your niche, combining your video marketing with affiliate marketing, or including handy QR codes in your emails, on your promotional materials, or around your physical store.
Grab Attention and Educate
Your hard work doesn’t end at the stage where your prospects discover the videos you prepared. Once they’ve seen them, you still need to continue convincing them that you’re worth their attention and that they should consider checking out your products and services.
You also need to remember that most people have a short attention span. This means that there’s no point in including lengthy introductions in your videos. Instead, always aim to make people interested in your offer in five seconds at most. Focus on short sentences, clear messages, and attention-grabbing catchphrases to optimize prospect conversion.
Encourage your marketing team to come up with fun ideas, and don’t shy away from jumping on the latest trends. For example, if your audience consists of young adults and you decide to experiment with platforms such as TikTok, keep a close eye on the trending sounds. If you notice that other brands use them in their videos, join the bandwagon with your own ideas. This way, your videos will be much more likely to show up on your prospects’ “for you” page.
Also, don’t forget that your videos should also have some educational value besides being fun. If they teach your prospects more about your brand, it will make it easier for them to connect with your business and actually buy from you. Consider producing some “how-to” videos, offering your prospects a glimpse into your office space, or showing the people working for you, provided they agree to participate in the project.
Remember About Communication for Prospect Conversion
Sometimes you need to turn your creativity up and think outside of the box to ensure that your marketing efforts don’t come off as just “pure” marketing. That’s because your prospect may feel like they’re constantly bombarded with advertisements, and a good way of solving this issue is to create explainer videos that don’t really feel like they’ve been created just for marketing purposes.
How should you tackle this challenge? For instance, if you’re selling skincare, consider producing some videos that focus on health and well-being rather than just on your products. Companies selling home decor can try talking about homeowners’ challenges or explore the nuances of the housing market and its current state.
Businesses that work with food can make videos based on themes such as discovering new places or destinations every foodie should visit. The possibilities are virtually endless. Every idea that doesn’t feel like straight-up marketing yet remains helpful and informative should work well.
As you can see, adding videos to your marketing efforts can be an excellent idea if approached with the right mindset and tactics. Short video materials are easy to create and consume, making them the ideal attention-grabbing tool that should help you with prospect conversion into actual consumers. They’re also perfect for posting on various social media channels of your choice.
If you want to make sales and generate more revenue, you need to stay ahead of your competition. Pay attention to the latest friends, research your target audience, and get to work. Remember that your videos should also carry educational values. You can also produce explainer videos that aren’t focused solely on marketing but on providing helpful information instead. Good luck!
Gabriela Zajac is a linguist with a passion for writing fresh and engaging content that can influence others. Apart from writing, she’s constantly learning new skills and working on her self-development.