How to Use Explainer Videos for Your Business

Organizations these days are finding more and more innovative ways to provide a fun and inspiring company culture for their employees. Facebook has a tiny conference room, and Google provides nap pods and free organic meals to their employees. Another idea that is more simple and likely more easily accessible is using videos for your business – they add to the culture of your organization, and using technology to communicate messages internally and externally helps keep your content in line with the age of technology.

Ways to Use Explainer Videos for Your Business

A well-done video will help everyone understand the message you are trying to get across. Wondering how you can apply video to your business? We have a few ideas for you:

how to use explainer videos for your business


  1. Introduce a new employee to the company
  2. Set up video training modules to use throughout your organization
  3. Train remote workers
  4. Update employees on important organizational changes

Human Resources

  1. Explain compliance
  2. Differentiate health insurance options and coverage
  3. Discuss savings and stock options like 401k
  4. Explain important policies and procedures
  5. Create a video on harassment at the workplace


  1. Create weekly newsletter videos
  2. Send videos in emails to leads and customers informing them of products or promotions
  3. Have a video on your landing page to increase conversion
  4. Use video for a crowdfunding campaign

how to use explainer videos for your business

Internal Communication

  1. Pitch an idea
  2. Introduce the advisory board or share a message from your CEO
  3. Create weekly videos to send to different teams about micro learning topics
  4. Have creative group work sessions by creating videos
  5. Explain an escape route in case of an emergency

External Communication

  1. Create an elevator pitch
  2. Present your product to investors
  3. Explain your vision and mission
  4. Tell your company’s history
  5. Increase conversions using video

Video has a place in endless departments when it comes to your business. They make your content more exciting while adding immeasurable value to your overall organization. Get on board and try making your own video for business!