Lights, camera, action — and an inbox! As marketers and businesses strive to capture audiences and drive conversions, incorporating videos into
email campaigns has become a vital strategy, taking engagement to a whole new level.
But how can we track our video performance in emails to be able to truly capitalize on this powerful medium? While seamless integration with email sending API allows for sending and tracking your emails across the web, you’ll still need the right metrics and analytics to identify what works and what doesn’t when it comes to delivering captivating video content straight to subscribers’ inboxes.
In this article, we’ll explore the essential factors you need to track and assess the performance of your embedded videos, ensuring that your email marketing efforts are hitting the mark. Here are the eight key metrics and analytics for success: