How to Use Video to Improve Marketing Reports

When it comes to marketing reports, video is a powerful tool for adding a personal touch and commentary. It crafts a visual, digital story that helps your audience better understand the data and information in your report. Plus, video is a great way to reinforce a more personal connection and introduce your marketing report in a palatable format.  

In this article, we will discuss tips for using video to improve your marketing reports and add an enhanced digital storytelling element.


What is Digital Storytelling?

Video screen showing a landscape placed on an open book showing a marketing report.Digital storytelling is the process of using digital media to tell a story. This can include video, audio, images, and text to create that narrative. It’s often personal and reflective, which results in sharing information in a more engaging way.

Video is also a great way to turn your marketing report into a digital story while simultaneously providing context and background information for your audience. 

For example, let’s say you’re running social media marketing campaigns for a company. When creating the marketing report, you have a sea of social media analytics to share. From engagement to reach to conversion metrics, various data points are available on each social media platform.


But how do you turn all that data into something easy to digest, engaging, and actionable?

Creating a marketing report video is a powerful way to convert complex information into essential information. By highlighting the most critical information in your marketing report, you make it easier for the recipient to notice specific data points. 


Most Common Types of Marketing Report Videos

Playbutton Marketing Reports.There are a few different types of marketing report videos that you can create, depending on what type of information you want to share and who the audience is. 

An introduction video is designed to give your audience a high-level overview of your marketing report. It should include a preface and a summary of key findings.

Secondly, a data visualization video takes complex information and presents it in an easy-to-understand, visually appealing format. Instead of burying the recipient under a mountain of data, a quick, concise, and to-the-point video can help identify the data points, where they stem from, and what they mean.

Finally, use marketing report videos to tell a story. This type of video is designed to help your audience understand their data while also delivering a more personal level. Most marketers reserve these videos to create more effective presentations or reports, such as a quarterly or annual review of marketing campaigns. 


How to Use a Video Introduction to Personalize Marketing Reports

Woman waving out of video screen introducing marketing reports.In today’s remote-first world, face-to-face meetings are quickly becoming a thing of the past. But that lack of in-person interaction may lead to a reduced personal connection. Instead of hopping on Zoom meetings off the bat, consider adding a personalized video to your marketing reports. 

A quick introduction highlighting the critical metrics covered in the report and infusing some personality into the report keeps that personal connection alive. 


If you decide to go this route, it’s essential to keep a few things in mind:

  • Ensure that the video is short and to the point. You don’t want to bore your audience with a long, drawn-out video.
  • Focus on the critical points that you want to highlight in your report
  • Keep it personal by addressing the recipient by name or regularly, including the company’s brand
  • Infuse some personality into the video so that it doesn’t come across as dry and dull. Don’t be afraid to smile or laugh, as long as it is relevant to the presented content. 


If you can do all those things, you’ll be well on creating an engaging, effective marketing report. 


6 Easy Steps for Adding Video to Marketing Reports

If you’re looking to add a video to your marketing reports, here are six easy steps to follow:

A line of six arrows showing the steps of a marketing report.STEP 1 – Decide what type of video you want to create and choose one that best fits your needs. Explainer videos are 

the most popular for marketing reports because they follow the best format for translating complex concepts into easy-to-understand videos.

STEP 2 – Next, determine the purpose of your video. Do you want to use it as an introduction, to explain complex data, or within a presentation to help sell additional products or services?

STEP 3 – Once you’ve determined the purpose of your video, it’s time to start planning and creating your content. Begin by writing a script for your video. This will help ensure that your video stays focused on the points you want to highlight.

STEP 4Create a storyboard before you start filming. Having a storyboard ensures that your video is cohesive and flows well. It also helps you to determine the type of visuals you’ll need to support your message.

STEP 5 – It’s time to create your video! Don’t worry about being camera shy. Many different video animation styles are available, such as motion graphics, typography, and whiteboard videos. After you’ve filmed your video, add any final touches, such as music and transitions.

STEP 6 – Finally, publish your video and share it with your audience. Whether you’re sharing it via email or embedding it within the report, ensure that you’re getting it out so the right people can see it. But remember to set the appropriate permissions during upload to ensure client confidentiality. 


Summary and Key Takeaways


Video is a great way to improve marketing reports because it adds a personal touch, crafts a digital story, and visually represents data and information. Consider using video to explain complex data or keep large groups engaged when creating marketing reports. There are many great options, so choose one that best fits your needs.

Go ahead and give it a try! You might be surprised at how easy and effective it can be.



Paul Stainton is a digital marketing expert with over 20 years of experience driving growth. He is currently the Director of Content and SEO at AgencyAnalytics, a reporting platform built for marketing agencies.