Video storytelling is a marketing tactic that engages audiences with your brand, company, or product. An incredible brand story can guide users through a narrative, uncover pain points, establish an emotional connection, and offer users a satisfying solution (with a great CTA).
A basic storyline involves a plot, purpose, places, and people. When creating a brand-focused video storyline
, you have to pay attention to the intended audience and your distribution method.
For example, if you know how many real estate brokers use TikTok
, you can use that information to appeal to this demographic. You need to determine which channel is the right place for your video content. From there, you can decide what story you want to tell or what you want to sell.