Now that you understand how valuable explainer videos can be for marketing in this space, let’s talk about how you can integrate them into your marketing strategy.
1. Identify your message and the audience
Are your videos target to OTC or Rx customers? A clear definition of your target audience is the foundation of your video’s success. It helps you choose the right tone, the right messages, and the right style. In addition, you should think carefully about what key information you want your audience to take away from the video. Thinking about this will help make your video effective and relevant.
2. Create your video
An explainer video should have a clear and logical structure consisting of an introduction, body, and conclusion. The introduction should address the problem or question your video is trying to solve or answer. The body should present the solution or answer with examples, facts, or arguments. The conclusion should include a summary or call to action that motivates viewers to take action. Keep your video short and to the point. An explainer video should be no longer than 2 minutes to keep viewers’ attention. Try to focus on the essentials and avoid unnecessary detail or repetition.
Pro Tip: With simpleshow video maker you can create professional explainer videos entirely on your own with the help of artificial intelligence. You don’t need to be a good writer or have any knowledge of video editing. From scripting to visualization to the finished video, AI helps you create it. Read more at the end of this article.
3. Publication and distribution of the video
For prescription Rx products, focus on professionals such as physicians, pharmacists, or hospital staff. Use explainer videos to demonstrate the efficacy, safety, and use of your products. You can distribute those explainer videos via online platforms such as specialist portals, webinars, e-learning systems or email marketing. For over-the-counter (OTC) products, you should focus on the end user, such as patients or customers. You can use explainer videos to explain the benefits, features, and differentiators of your products, as well as tell emotional stories or testimonials. You can distribute explainer videos through online platforms such as social media, YouTube, websites, or blogs.
4. Measure success
can measure the success of your explainer videos. The number of views, dwell time, interaction rate, and conversion rate are important metrics. A thorough analysis of this data will allow you to evaluate the success of your marketing campaign and make adjustments if necessary. Also, pay attention to your target audience’s feedback and incorporate it into your future videos.
By following these steps, you can ensure that your explainer videos effectively address pharmaceutical marketing challenges and produce positive results.