Our explainer video (above) makes use of storytelling
to explain how the product can make life easier. A video that informs and tells a story at the same time is often more compelling than just an informative video.
Why? Because the story also entertains! The ultimate aim is to inform, but if one can entertain too it is an added bonus! So, consider how you can turn your product video into a story to make it more compelling.
If the purpose of the product video was purely to show how to use the product, a demonstration would, of course, have been more suitable. So, before making the video, one needs to have a clear goal as to what one aims to achieve: to show the benefits of the product, to show how it works, to show where it comes from, or to show additional functions of the product, etc. Or, is the aim to only give the viewer a small glimpse to trigger their curiosity about the product?
Here is our shortlist of useful product video ideas: