The increase in prioritizing video marketing and the obvious push from social media channels to put video content upfront in their feeds are big indicators that consumers are engaging with video more than ever.
If you’re trying to get the attention of those consumers, then you need to prioritize videos as well. Especially if you want your content to increase traffic and sharing. According to a 2023 Wyzowl
survey, 91% of marketers say video has increased traffic to their site, and people are twice as likely to share videos with friends than any other type of content.
The marketing community has certainly taken notice. A whopping 90% of marketers using short-form videos will increase or maintain their investment in 2023. Another 21% of marketers
plan to leverage short-form videos for the first time in 2023.
Short-form videos vary in length depending on the platform they appear on, but they’re generally less than a minute. Marketers love them because short-form videos in particular, have the highest return on investment and are currently No. 1 in lead generation.
We love videos for many reasons, but for this article, we’ll focus on how they help you engage customers better, simplify complex information, and save time.