A good explainer video is designed to convey the most important information about a particular topic clearly and understandably. In doing so, it follows a well-thought-out process that ensures the message is conveyed effectively:
1. Target group definition:
Before the production starts, it is crucial to identify the target group. Who will watch the video, and what should viewers have learned by the end of the video? The video should be tailored to the target audience’s needs, prior knowledge, and expectations.
2. Formulation of the learning objective:
the video should convey a clear and specific message. What exactly should be explained, and why is this knowledge important? A clearly formulated learning objective ensures that the video provides the desired added value for the viewers and answers their questions.
3. Storyline development:
The storyline is the backbone of the video. It defines how the message is conveyed. A well-designed storyline
should be logically structured and excitingly told. It should captivate viewers and encourage them to think about their learning. This can be achieved through a clear dramaturgy and targeted elements of suspense.
4. Selection of visualization:
The visual design of the video is crucial. Images, icons, animations, and text should be chosen to support and reinforce what is being said. An appealing design and a coherent visual aesthetic ensure viewers are visually engaged and absorb the information better.
5. Creating the voice-over:
the choice of voice and the quality of the voice-over are essential to engage the audience. The voice should be pleasant and professional, and speak clearly and with emphasis. It should match the style of the video and convey the desired emotions, be it friendliness, seriousness, or enthusiasm. The fitting voice can elevate the video to a human level and create a strong connection with the target audience.