To start off, you need to have a clear understanding of what your objectives are. What do you want to achieve with the explainer video
? Do you want to teach existing processes to new employees? Do you want to introduce existing employees to a new process? Do you want to do a refresher training course for everyone currently employed?
Interactive videos can also be used as an effective team building strategy
Once you decide on the goal, the next step is to make a clear outline including the information your video should contain. It’s usually best to write it all down without particular order and then split your draft into sections that are more clearly defined.
Next, make sure that your production quality is top-notch. A blurry recording and unclear audio can drive anyone away from your content, no matter the importance of the information you’re relaying.
Now for the fun part, it’s time to make your video interactive. The best practice here is to include hotspots for employees to click on whenever the video is discussing a complex subject. That way, they can click on it and read the explanation at their own pace. Another thing to do is to introduce branches so employees from different departments can skip straight away to the section of your video that’s relevant to them.
Finally, you need to test your video. Don’t share it with the entire company right away. Choose a few employees you trust and tell them to give you honest feedback on whether the video was helpful to them. If not, you can refine the script or add more interactive elements based on their comments.
This is another form of employee empowerment, as the employees you include in this process will feel valued as leaders
and make decisions on their own more often.