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Why the Internet is cat crazy – and what a good explainer video can copy from cat videos
The internet is cat-crazy. But why do cat videos work so well? And what can you learn from them for your own explainer video?
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Illustrated vs. filmed: Why we draw our explainer videos
Our explainer videos are drawn rather than filmed for a good reason: illustrations have tremendous advantages for communicating content.
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Against scepticism and misunderstandings – how explainer videos can inspire greater trust in banks
Most people do not really trust their bank adviser. The solution: explainer videos. How they can be used to re-strengthen trust in banks...
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Why (explainer) videos are so important in social media
Most viral hits on the social web are videos. They’ve become the most popular format. Why videos are so important for your social media strategy.
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Internal buy-in for Sustainability and CSR
People typically think of Environmental Sustainability and Corporate Social Responsibility (CSR) as a public relations stunt. Or there are employees who think that their companies portray themselves as…
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It’s all in the mix: How e-learning becomes a learning journey
E-learning plays an important role in almost every department of SMEs and large companies. But what makes e-learning effective in companies?
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The “Science of Good Explanations”
The “Science of Good Explanations”
at Advertising Week Asia
In order to prevent our statements from being misunderstood, we often have to face the question of how can we properly communicate with others so that messages are…
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simpleshow foundation @ Wikimania 2016
For the first time, this year’s Wikimania – run under the slogan “Wikipedia as a driver for change” – was not held in one of the world’s great…
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Why a video tutorial is miles away from a good explainer video
When I reported on my recent artichoke experience, I concluded that “YouTube tutorials aren’t worth their salt compared to explainer videos.” Actually, why not? Video tutorials and explainer…