Management

6 Steps to Lead a Small But Effective Team

Spearheading a team of individuals with different personalities can be straining on anyone's part. Even the best and naturally born leaders struggle with handling a team. This is…

Viktoria Koleva 30th October 2019 7 min read
A diverse group of employees talking.
Customers

The Importance of Multicultural Marketing

Multicultural marketing is aimed at different cultural audiences. It is typically built around a specific ethnic group’s cultural traits (e.g. their traditions, customs and celebrations). By doing so…

Viktoria Koleva 2nd October 2019 5 min read
Uncategorized

Using Videos for Conversational Marketing

Exploring the nature of conversational marketing At the heart lies the customer’s experience and convenience. Conversational marketing is part of inbound marketing and a strategy used to have…

Viktoria Koleva 26th January 2019 4 min read
Customers

Communicating with clients through videos

In today’s world of technology people from across the world may potentially be your clients - no longer is it merely the people in your immediate surroundings! Video…

Viktoria Koleva 23rd January 2019 6 min read