Since the advent of television, companies have been willing to pay a premium price for airing their commercials during prime time.These advertisements have been a driving force for businesses across the globe to increase their revenue and reach.
Nowadays, the use of lead generation videos has become more prevalent with more and more business development teams understanding the full power of video for sales
. In fact, 91% of businesses have started maximizing videos
in their marketing strategy to meet their sales goals. Sales teams have been using lead generation videos to bring prospects back to the fold. Evidently, it’s been yielding exceptional results because of how it delivers information in a fun and engaging way while building interest in your brand and products.
By using captivating visuals, compelling storytelling, and persuasive call-to-actions, lead generation videos can be a powerful tool for your business to re-engage with prospects who may have lost interest. While the benefits of video are endless, you may be wondering what types of videos can you create to make your prospects interested again. Learn more about these below!