Using Lead Generation Videos to Reactivate Prospects
Written by Marc Bartolome | 26th April 2023
Since the advent of television, companies have been willing to pay a premium price for airing their commercials during prime time.These advertisements have been a driving force for businesses across the globe to increase their revenue and reach.
Nowadays, the use of lead generation videos has become more prevalent with more and more business development teams understanding the full power of video for sales. In fact, 91% of businesses have started maximizing videos in their marketing strategy to meet their sales goals. Sales teams have been using lead generation videos to bring prospects back to the fold. Evidently, it’s been yielding exceptional results because of how it delivers information in a fun and engaging way while building interest in your brand and products.
By using captivating visuals, compelling storytelling, and persuasive call-to-actions, lead generation videos can be a powerful tool for your business to re-engage with prospects who may have lost interest. While the benefits of video are endless, you may be wondering what types of videos can you create to make your prospects interested again. Learn more about these below!
Nowadays, the use of lead generation videos has become more prevalent with more and more business development teams understanding the full power of video for sales. In fact, 91% of businesses have started maximizing videos in their marketing strategy to meet their sales goals. Sales teams have been using lead generation videos to bring prospects back to the fold. Evidently, it’s been yielding exceptional results because of how it delivers information in a fun and engaging way while building interest in your brand and products.
By using captivating visuals, compelling storytelling, and persuasive call-to-actions, lead generation videos can be a powerful tool for your business to re-engage with prospects who may have lost interest. While the benefits of video are endless, you may be wondering what types of videos can you create to make your prospects interested again. Learn more about these below!
Why use video?
Incorporating video into your marketing strategy is an excellent way to facilitate bite-sized through interactive media for your customers. Businesses have continuously seen the benefits of using videos to market their brand and product throughout time. With 85% of millennials more likely to purchase a product after watching a video, the younger generations will likely follow suit.
Videos are easy to deploy and distribute, especially now in the time of social media where one creative output can make your company viral. Utilizing videos to show your client who you are, why they should work with you, and what sets you apart from others can greatly enhance your social media marketing‘s success rate.
Videos are easy to deploy and distribute, especially now in the time of social media where one creative output can make your company viral. Utilizing videos to show your client who you are, why they should work with you, and what sets you apart from others can greatly enhance your social media marketing‘s success rate.
Types of lead generation videos you can use
As we’ve mentioned above, there are multiple themes you can use to create lead generation videos for your business.
In this section, we give you some great ideas for your videos while also stating some examples for you to emulate.
Product demo
Product demonstration videos are an excellent way to reactivate your prospects. By creating a compelling product video to show off the benefits of using your product, you help your prospects visualize what it’s like to use your product and how it can be the answer to their problems.
Show off the value of your product instead of just talking about it! This video made by Moodcaster for example, show its clients how its software can streamline the casting process.
Show off the value of your product instead of just talking about it! This video made by Moodcaster for example, show its clients how its software can streamline the casting process.
Video ad
Using your video as a sales pitch is a strategy as old as time. After all, one of the best ways to re-engage your prospects is to creatively show off your product, your brand, and the results they can achieve. Some even use their videos to showcase a lifestyle that clients can have if they purchase your product.
Glossier executes this type of video flawlessly by showing how three different women can benefit from their moisturizer, all while showcasing their mission to empower women across the globe.
Glossier executes this type of video flawlessly by showing how three different women can benefit from their moisturizer, all while showcasing their mission to empower women across the globe.
Tutorial videos
A great way to show your prospects that you care more than just making a sale is to follow up with some tutorial videos for your products. By creating this type of video, you can show them that you’re an expert in the matter and that you’re always looking to share knowledge.
For example, simpleshow has created a tutorial video on their new AI-motion Feature, which showcases how the user can make their videos more engaging with just a view clicks.
For example, simpleshow has created a tutorial video on their new AI-motion Feature, which showcases how the user can make their videos more engaging with just a view clicks.
Client reviews
Asking your clients to get in front of a camera and give a glittering testimonial about your product is a sure way to re-engage your prospects. Client reviews are definitive proof that your product works and that you have individuals vouching for it.
Take a look at how Direct Agents tapped Belkin to provide a client testimonial video of their services. The client gave viewers an in-depth explanation of what Direct Agents has done for them and how satisfied she was with their services.
Take a look at how Direct Agents tapped Belkin to provide a client testimonial video of their services. The client gave viewers an in-depth explanation of what Direct Agents has done for them and how satisfied she was with their services.
Behind-the-scenes
Finally, making a behind-the-scenes video of how your product can help your market understand what sets you apart from others. It can give them a deeper understanding of your process while answering some questions about your company’s craft.
This type of video comes in handy for businesses that create artisanal products. For artisans who put so much time and energy into their products, being transparent with their customers is a testament to their dedication to their craft, much like what Dior has done in this video.
This type of video comes in handy for businesses that create artisanal products. For artisans who put so much time and energy into their products, being transparent with their customers is a testament to their dedication to their craft, much like what Dior has done in this video.
Effortlessly creating engaging lead generation videos to reactivate prospects
Creating an informative, engaging, and unique video for lead engagements doesn’t have to be hard. You can simplify your company’s video creation process by simply finding a partner who can help you effortlessly create high-quality videos.
By harnessing the power of AI in video creation, you and your team can create excellent media outputs minus the hassle. All you need to do is to insert your script and voila! An AI creates a unique video for your brand. If you’re looking for a company that can help you achieve that, you can rely on simpleshow, to provide you with a simple video creation software that yields beautiful lead generation videos in a fraction of the time.
By harnessing the power of AI in video creation, you and your team can create excellent media outputs minus the hassle. All you need to do is to insert your script and voila! An AI creates a unique video for your brand. If you’re looking for a company that can help you achieve that, you can rely on simpleshow, to provide you with a simple video creation software that yields beautiful lead generation videos in a fraction of the time.
Author's Bio
Marc Bartolome is the Head of Business Development at SEO Services Australia, a strategist, and enabler of hundreds of successful digital marketing campaigns. Always looking out for the little guys, he specializes in helping SMEs create a bigger impact online – which is why he writes blog posts like this.
Marc Bartolome is the Head of Business Development at SEO Services Australia, a strategist, and enabler of hundreds of successful digital marketing campaigns. Always looking out for the little guys, he specializes in helping SMEs create a bigger impact online – which is why he writes blog posts like this.
