The foundation of any good strategy is good, deep research. Research includes market research, competitor research, and, most important of all, audience research.
With research, you can understand what your audience’s needs are and how you can cater to them with marketing videos.
Once you are done with research, you can set clear goals. Are you aiming for brand awareness or driving conversions? Or, you may want to use marketing videos for lead generation
Defining objectives is pivotal in measuring and improving Key Performance Indicators (KPIs).