Video content is important because it can help you reach a much wider audience. Since the launch of the video hosting platform YouTube in 2005, digital videos have been widely popularized. In 2022 we watched 19 hours of content every week on average. This gives a huge opportunity to reach people and market the products to them.
Video is also the second most popular content type on social media that increases engagement. Even the platforms that don’t solely focus on video content report on increased consumption of posts with video. Using video can help in
social media branding and increase user trust.
For several years short videos have been growing in popularity. Since TikTok took over the social media landscape, platforms like Instagram, Facebook, and YouTube have adopted short-form video formats.
Such a format allows content to go viral very easily and reach millions of people in a matter of days. Short videos also allow users to consume large amounts of content in a short amount of time.
However, while short-form videos can reach many people, it doesn’t mean longer videos have no place in a marketing plan. Older audiences tend to prefer longer content, such as Youtube videos.
Also, YouTube still pushes longer content, as their main ranking factor is watch time. If your content is fast-paced and keeps the viewer engaged, you should use it in content marketing efforts.