Traditionally, the origin of video is closely related to stories: initially, film was used to tell stories through moving images. Today, video is used for a great variety of purposes, but does not overlook the obvious: tell a story! What story? The story of your company
, the story of your vision, the story of your mission – these can all give customers a reason to believe in your company and to feel that they are part of your journey. This is a great engagement strategy using video.