Leveraging explainer video for your business website’s success: Using videos to promote your business

Written by Marc Bartolome | 14th July 2023
A man holding a megaphone and cheering next to a woman holding a video player surrounded by engagement markers.
In the age of social media where information is always presented in an eye-catching manner and the videos are always engaging, it’s easy for your viewers to lose interest in your product if you don’t have the right content. Now, businesses big and small understand this and that’s why they’ve started to harness the power of using videos to promote their products and services on their website.

Companies make use of videos in their daily operations to stand out from the crowd and capture the attention of their audience. Most marketing strategy teams will map out their content according to the sales funnel stages, and it yields great results for the company.

In this blog, we talk about the benefits of using explainer videos for your business website and how they can improve your company’s overall performance.

What are the benefits of explainer videos on my website?

Using video to promote your business and facilitate learning is an excellent way of showing off your company’s creativity and capability. This type of film can enlighten your customers about how something works such as a product, service, or process in a simple yet engaging way, which can translate into better returns for your company.

As you go through this article, you’ll see that there are numerous benefits of maximizing this type of video in your workflow.

Engaging product demonstrations

Businesses know that one of the best ways of using video to promote your business is by creating an engaging product demonstration. In fact, using this type of media can influence a customer’s purchase intention. This is because videos show your product in action, and it helps customers picture themselves using it while staying entertained. Essentially, displaying product demonstration videos on your website can not only help your audience understand and learn more about your product, but it can also encourage them to give it a try and see for themselves how they can use or benefit from it.

Additionally, an engaging product demonstration video can reactivate prospects because they get to experience your product from a new perspective, and seeing this video may be the push they need to make that purchase.

Enhanced customer understanding

When customers read through your FAQ pages, they may still not get the answers they need – especially if your product is tricky to understand.

Having a video on your website that they can immediately view to explain some common questions and some quick troubleshooting tips is a great way to help your customers understand your products and services better. By leveraging videos to execute this task, you can elevate your customer’s experience and be one step closer to achieving business success.

Increase company visibility and shareability

Social media has lessened the barrier between clients and brands, which is why optimizing your social media page is a crucial step in increasing your company’s visibility and success.

Nowadays, customers can directly message a brand on their page to file a complaint or inquire about their services. For example, if a customer is experiencing issues, having an explainer video on your website that you can share on social media gives them a visual guide that can effectively resolve the issue and increase customer satisfaction. Sharing videos from your website is also a way to invite your audience and customers to visit your business website for more detailed information they can utilize.

Additionally, companies can use this opportunity to share user-generated content on their stories or feeds.

And as a bonus, let’s also not forget how catchy posts on social media can go viral overnight. Catchy or trendy videos are always taking over everyone’s feed. You can also achieve this kind of success by creating the right type of content for your company. By using video to promote your business and taking a fun approach to it, you increase the chances of your content going viral because people are sharing it across platforms and broadening your audience reach.

Improve your website’s stats

Your website’s SEO success relies on multiple factors: helpful content, website functionality, and mobile friendliness. For this one, let’s focus on helpful content. One of the metrics that Google checks to see if a page is helpful is the bounce rate. A great way to lower your website’s bounce rate is by adding a short video on it because customers will stay on your page longer. The lower the bounce rate, the better your website’s search engine results ranking, which can result in an increase in your annual sales revenue.

Having explainer videos on your website can also guarantee that customers will have a guide they can go to when there are specific things they’d like to achieve with your product, which helps your website’s overall visibility for your customers. Consequently, this simultaneously helps boost website traffic and decrease the need for customers to wait for support or assistance if the possible complications’ solutions can be found in an explainer video on your website, while increasing the trustworthiness of your site.

Tip: When you create a video for your website, don’t forget to optimize it by adding alt text.

Simplifying the process of using video to promote your business

We hope that you learned how leveraging explainer videos for your company can lead to your business website’s success. However, assembling a team to churn out these videos can rack up quite an expense. Expenses that your company may not have the resources for yet. Thankfully, the rise of AI-Powered Video Platforms has made this task much simpler and cost-effective. All you need to do is enter a prompt and let the AI work its magic.

Author's Bio

Marc Bartolome is the Head of Business Development at SEO Services Australia, a strategist, and enabler of hundreds of successful digital marketing campaigns. Always looking out for the little guys, he specializes in helping SMEs create a bigger impact online – which is why he writes blog posts like this.

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