Social media has lessened the barrier between clients and brands, which is why optimizing your social media page
is a crucial step in increasing your company’s visibility and success.
Nowadays, customers can directly message a brand on their page to file a complaint or inquire about their services. For example, if a customer is experiencing issues, having an explainer video on your website that you can share on social media gives them a visual guide that can effectively resolve the issue and increase customer satisfaction. Sharing videos from your website is also a way to invite your audience and customers to visit your business website for more detailed information they can utilize.
Additionally, companies can use this opportunity to share user-generated content on their stories or feeds.
And as a bonus, let’s also not forget how catchy posts on social media can go viral overnight. Catchy or trendy videos are always taking over everyone’s feed. You can also achieve this kind of success by creating the right type of content for your company. By using video to promote your business and taking a fun approach to it, you increase the chances of your content going viral because people are sharing it across platforms and broadening your audience reach.