Before you can create a video landing page, you must determine its purpose. Are you looking to increase sales
, generate leads, or simply build brand awareness?
The kind of video you add will be influenced by the purpose of your landing page.
For instance, an e-commerce page that wants to sell physical products will most likely use an explainer video
showing how the products work. Meanwhile, a SaaS page promoting a free tech product signup may use a testimonial video instead.
So, if the free product is productivity software, the video might show a satisfied user talking about how the tool made their workflow more efficient. A video focusing on the specific benefits of the tech product would result in more signups than a video that talks about how the software works.
Choose a single objective for each landing page.