But you shouldn’t just choose your video type based on your landing page objective. You also need to consider your target audience.
Let’s say you’re launching a new product and you want a landing page for sales. If your target audience are young adults who tend to be impulsive buyers
, a video that highlights their favorite celebrity using the product is probably the better option if you want results. For C-suite
executives who care more about how the product provides value to their company, you might opt for a video that highlights the benefits of your new product.
Once you have chosen the type of video, you need to determine the visual elements of your amazing video. The general rule is that your visuals on your landing page video should align with your web design. So, if yours has a manufacturing web design
style, your landing page video should feature visuals like heavy equipment or machines. If your website has a quirky design, you’ll opt for bright colors and other fun visual elements.