Before you can create a video landing page, you must determine its purpose. Are you looking to
increase sales, generate leads, or simply build brand awareness?
The kind of video you add will be influenced by the purpose of your landing page.
For instance, an e-commerce page that wants to sell physical products will most likely use an
explainer video showing how the products work. Meanwhile, a SaaS page promoting a free tech product signup may use a testimonial video instead.
So, if the free product is productivity software, the video might show a satisfied user talking about how the tool made their workflow more efficient. A video focusing on the specific benefits of the tech product would result in more signups than a video that talks about how the software works.
Choose a single objective for each landing page.