Boost your sales with these 6 types of video content

Written by David Morneau | 26th May 2023
Two people holding on to a launching rocket.
Video marketing is the first thing most businesses think about when planning their content marketing strategy. And it happens for a good reason. It’s easier to watch than read, and seeing people do things is far more engaging than hearing someone talk about them.

Customizing your video content is an easy way to make sure that people are seeing what they want when they watch it, which will ultimately lead them back to your site and help increase brand reach.

Have you ever thought about how much video is consumed online? It’s quite a lot and shows no signs of slowing down. According to a recent report, 87% of marketers say that video marketing has helped them increase sales in 2023. So if you are running an online business, you need to create video content that attracts those customers.

Otherwise, you’re going to fall behind. Instead of letting this happen, let’s look at some types of content you should make to generate more sales for your business.

Product demo videos

Product demo videos are a great way to get more sales for your business because they’re highly targeted, and they help you communicate the benefits of your product in a way that feels personal and relatable. There’s no better way to show off your product than by showing it in action with a focus on how it solves the problem for your customers.

Product demo videos help people who are on the fence about making a purchase feel confident in their decision. When we see something in action, we can imagine ourselves using it and being satisfied with the results — that makes us more confident about buying it.

Explainer videos

Similar to product demos, explainer videos demonstrate the features of a product. However, explainer videos are on point and far more engaging. They’re not about the company that makes it — they’re about the person who’s watching.

The key with explainer videos is that they’re typically just under two minutes long so they’re easy for your potential customers/clients to consume on their phones while they’re on the go. They’re also usually animated or animated with live-action shots which means they give off a fun vibe that gets people excited about what you’re selling.
Explainer Video With Hand Motion.

Testimonial videos

These days, people trust recommendations from real people more than they trust sales pitches. A testimonial video is a short film in which your customer or an influencer recounts their experience with your company, service, or product.

In order to successfully carry out script writing research you need to think about how your product fits into the life of the person who is telling his or her story. What does he or she do with it? How does it make his or her life better? How did this product change the way they live?

The main role of testimonial videos is to show you as a real person, not just another business trying to sell something. The viewer will feel like they know you personally, which makes them more likely to trust this type of content more than any other type of paid content like commercials or advertisements.
A woman giving a video testimonial.

Company culture videos

If you’re looking to increase your sales, then you want to show off the best parts of your business — and what better way than through an entertaining video? Company culture videos are an engaging way to share your company’s mission, vision, and values with potential customers.

These videos are especially effective for generating sales because they help potential customers feel connected to your business on a deeper level. It’s not just about the message you’re sending through your company values — it’s about how you deliver that message. When people align with your business values, it makes them more likely to buy from you.
A team of employees.


A webinar is simply an online presentation that can be recorded and watched at any time. You can host it live or pre-record it; either way, the audience will be able to interact with you while they watch the video content. You may even choose to include live chat capabilities so that attendees can ask questions or leave comments as they watch.

Webinars can help your business create an interactive environment where people can interact with you and that will allow them to feel more confident buying from you. The best part? It’s easy! All you have to do is create a professional video about your product or service and then upload it onto a platform where people can watch it at their convenience.
A man giving a high five to a woman sitting at a desk through her computer screen.

Social media videos

Social media videos are short-form, which means they’re easy to watch and share on social networks like Instagram or Facebook. Your business can use them to get people excited about what you have to offer or as a tool for answering questions that people may have about you or your product/service offerings.

The nice thing about social media videos is that they can get shared — and your online brand presence is crucial to getting your product in front of more eyes. If someone sees one of your videos and likes it, they might share it with their friends on Facebook or Twitter or wherever else they hang out online. That can help you boost your business exposure (and ultimately — sales).
Social Media icons.

Wrapping up

Video can be a powerful tool for marketers to use. With it, you can clearly and concisely convey your message to the audience without having to dedicate tons of time to writing an e-book or crafting lengthy blog posts. As long as you do a good job highlighting what your company does (without being boring), and as long as you deliver some sort of call to action, you’ll be able to create the type of video content that can convert more visitors into paying customers.

Author's Bio

David Morneau David Morneau is the co-founder and CEO of inBeat Agency that helps brands scale their marketing efforts.
He has helped over 200 DTC brands to date.
David Morneau

David Morneau is the co-founder and CEO of inBeat Agency that helps brands scale their marketing efforts. He has helped over 200 DTC brands to date.

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