Let’s keep this simple. A video sales letter (VSL) is your written sales letter but in a video format. Like a traditional sales letter, this is marketing material designed to engage an audience. Sales letters typically outline a problem before explaining how a product or service works as a solution.
For example, a company specializing in security software may introduce a customer pain point: the risk of malware transmission when making remote connections. They would then talk about the features of their product which solve this issue – e.g., strong authentication methods like a VNC safe code
A video like this may be more accessible and entertaining than a blog post containing the same information. High-quality videos build trust by establishing brand voice and authority.
Embed a VSL on your business homepage or a specific landing page. You could also use a VSL for a social media post, an advertisement, or a marketing email.
Consider uploading your VSL to popular video websites
like YouTube or Vimeo to reach a broader audience and increase visibility for your marketing content.