Social recruiting is gaining immense popularity these days.
Using social media, you can reach passive, high-quality candidates more easily. Passive candidates are those candidates that aren’t actually looking for new job opportunities. But, because they’re active on social media platforms, you can use leverage to place your employer brand in front of those passive, high-quality candidates.
Moreover, social media is a top place most candidates go to research about a potential employer before applying for a job position. And candidates that actually go through the process of researching employers on social media before applying for a job are likely to be more serious and high-quality candidates than those who don’t.
So, if you’re posting regularly on social media, either text, images, or videos for recruitment, it can definitely help to make a good first impression.
The best part is, even if a candidate has multiple accounts on a single social media platform—for example multiple Facebook accounts,
candidate sourcing can still be done with just a single click through the best recruitment automation software.
Furthermore, you can also track from which social media platform each candidate has come and analyze which platform has been most effective.