Video testimonials can maximize your brand reach by emphasizing your good track record as a brand. They’re a powerful way to build trust and credibility with your target audience. According to BigCommerce, testimonials can help you increase your revenue from customers by 62%.
You can create video testimonials by asking satisfied customers to share their experience with your brand on camera. Here’s a good example from Freshbooks
. But, to create effective video testimonials, you need to select the right customers to feature. Look for customers who are enthusiastic about your product or service and have a compelling story to tell.
You may choose to record a documentary-style video in a studio or any other location you prefer.
You may also ask the customer to record a simple video and send it to you. Either way, provide some guidance on what the customer should include in their testimonial, such as the benefits they received, or how your product has made their life easier. Additionally, you can send the customers a list of questions they’ll answer.
But, even if you can direct the narrative, you should also allow your customers to share their personal stories.
Finally, edit the video. Add subtitles and some special effects, like good background music, to make the video more enticing. Then share it on your marketing channels.