Video has become a popular form of content on business websites. According to Wyzowl, in 2022, 89% of consumers were convinced to buy a product or service after watching a brand’s video. In this article, we’ll explore how to use video on your new business website to improve engagement
, enhance user experience, increase conversions, and boost search engine rankings.
In today’s digital age, video has become essential in any business’s marketing strategy. We are consuming more video content than ever before. Seventeen hours of online video content per week, in fact, according to a 2023 study conducted by Wyzowl.
Now, why is this information so important? If you are building a business website or planning to do so, incorporating video into your website design is a highly effective way to capitalize off this trend. It will help you capture the attention of your target audience faster, keep them engaged longer, and increase the chances of converting them into customers.
Let’s explore how to use video on your business website and how it can benefit your marketing strategy.