of individuals have a greater tendency to share videos than any other type of content. Combine this with the influence UGC can exert, and you have a potent marketing tool.
User-generated content videos can be short-form or long-form.
videos are less than ten minutes long. Instagram Stories and Reels, TikTok videos, and Facebook Stories fall under this category.
videos, meanwhile, run for more than ten minutes. Examples are product videos
, product reviews, and unboxing videos.
Whether short-format or long-format, note that UGC videos don’t always have to be recordings of real-life situations. You can encourage customers to create other types of video content. For instance, they could create animated video
content about what they like about your brand.
can help them make something unique.
Whatever format you decide on, make sure the UGC video comes with relevant captions once you post it on your marketing platform/s. You can use generative AI
tools to create these. You can even create summaries of the transcripts of your long-format videos. Just insert the right prompts.