Short-form video trends can easily become viral content when people hop on them. TikTok, for example, has over a billion active users
consuming video content — think of what happens when a fraction of this number jumps on your viral TikTok challenge.
You can create your own trend by making filters, sounds, dances, and voiceovers that appeal to your growing community. Then, partner with a few content creators to make the challenge viral and boost view-through rates by their target audience.
Here’s a Linkedin trend on TikTok
This LinkedIn creator started this trend with his voiceover and had a few other people in the industry hop on.
Alternatively, you can hop on a few existing trends and add your brand twist to them.
These trends usually have pre-recorded voiceovers to which you can add music or vice versa. Sometimes, it might just be a music/sound trend that requires your own voiceover.
Whichever way, “own it” by infusing your custom effects or acting to create a brand-relevant short video.
was not an original LinkedIn trend initially, but they hopped on it and made it relevant for their audience. Short-form videos like these are a great way to launch a new product feature, promote an existing one, or simply engage your audience.