Digital transformation develops key areas of expertise within the company. Workflows are used to refer to the individual competencies of each team
Let’s take an example: Monique writes marketing campaigns
, Louis visualizes, Lara posts on social media, and Ali? He manages campaigns so that the key performance indicators correspond to the objective. Everyone has their own clearly defined area of responsibility. But how to create videos
? None of them knows.
The good news is that AI video generators like simpleshow video maker
can be used without any prior knowledge. All you have to do is accept the AI as a team member. It plans and sets up videos logically, learns and is creative. This opens up opportunities for the rest of the team to add value to the business outside their areas of expertise.
In other words, advanced technologies are accelerating the move away from fragmented knowledge. Instead, knowledge is composed of multiple areas of expertise. Lara can now visualize and Ali can text. And they can do it without any prior knowledge.
Understanding AI as part of a project team thus opens up new possibilities. Forward-thinking companies are already leaving an empty seat in their meetings to represent AI and its ideas and contribution to the team’s success.