AI is proving effective at curating a website’s content and layout for target users.
AI doesn’t only suggest similar content to users based on past action patterns. It can also show content that suits their interests right after they browse a website.
Machine learning also supports AI in
collecting data that can be used to personalize content. For example, if visitors prefer
short video content to plain text, you can use tools like simpleshow to build
explainer videos.
Once they arrive at a landing page, AI would present videos that give them concise information to solve their specific needs.
This also applies to a website’s layout. AI can change the UIs of specific sections on your website by assessing past behaviors.
This can provide users with the
best-personalized interfaces on your landing page.
Let’s take Netflix as an example. Based on your previous experience, Netflix’s “Because you watched” recommends similar content when you next visit the platform. So you can save more time finding shows that truly interest you.
With machine-learning algorithms, your company can detect and address user pain points faster. As a result, you can create a landing page that addresses specific needs your leads have and drive more conversions.