7 essential aspects of a successful Employee Training Video

Written by Burkhard Berger | December 12 2022
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Building an engaging employee training video streamlines the learning process while ensuring it communicates relevant updates and vital instructions.

This article will discuss a few practical ideas for creating an employee training video. By the end, you’ll have the basics of capturing employee attention and turning a mundane training session into a motivating experience.

Here are 7 proven things that will create an engaging employee training video.

How To Use An Employee Training Video To Inspire And Motivate Workplace Teams

A compelling training video can motivate, inspire, and spark action in employees to apply what they learned to their work processes and goals. To make sure it does, follow these considerations.

1. Plan Before Action

A great employee training video does not happen without proper brainstorming, creativity, and planning. Before creating employee explainer videos, keep the training video’s purpose in mind and list objectives that address what employees should gain after watching.

A step-by-step onboarding video for new employees will differ significantly from a senior sales team product launch. The best way to plan properly is to create a storyboard that outlines the video part by part before actual filming or creation.
Recruitment Automation Meeting

2. Prioritize Concept Over Script

After creating the initial ideas and concepts for training employees, it’s time to create the storyboard and script. A compelling video builds the script around the concept rather than the other way round Then, weed out the key points to highlight what the video intends to teach.

3. Work With The Right Talent

Choosing the right talent to create an employee training video is another element to consider. Most training videos will require a team composed of videographers, video editors, animators, screencasts, and voiceover actors. In some cases, creating an employee training video can get expensive. With that, some businesses work with sponsors to fund the production. When selecting which sponsors to work with, there are two questions to ask before locking them in: Does the sponsor align with our company? Does the sponsor appeal to our employees? Answering yes to both means it’s a great fit and can heighten employee interest in the video. Additionally, linking to an employee training video on frequented blogs in the industry by collaborating with link-building services can also spark a connection with potential employees. For example, a training video can aim to introduce new hires to internal the processes and conditions like paid leaves and vacation day policies. In this example sponsorships from travel agents where employees can book cheap flights to popular destinations will likely spark their attention during the video. Don’t have the budget to hire a whole camera crew for your employee training video? Animated explainer videos can offer a cost and time efficient solution here without compromising on quality.

4. Stick To One Training Video Format

Ideally, the training video should maintain a consistent format throughout its entirety. That does not mean using two or even three formats is not allowed. It simply means not trying every format and style on video. Only use what seems fitting, and don’t jump from one format to another without apparent reason.

For example, instructional videos for an employee using a new lead pipeline software may combine instructor-led and animation elements. However, the training content becomes confusing if the transitions or format used do not have relevant value.
Recruitment Automation Video

5. Reflect Company Culture & Brand

Learning and developing video training materials for employees should reflect the company culture and brand in real-life scenarios. To do so, include the tagline in the video’s intro and consistent logo placement throughout the video. Placing the tagline and logo also reflects the company culture.

When using animated explainer videos simply adapt it to your brand guidelines by changing the color of the video background and animations.

Two good examples are a modern fashion store partnering with suppliers and brands to stock their shelves and a sales team promoting face masks for kids.

Procuring partnerships with top-quality display dress forms highlights designer brands in an upscale manner that the clientele can resonate with. Similarly, employee training videos informing sales teams about a new collection of kids’ face masks can include a segment highlighting how the new product benefits its customers.

6. Empathize And Connect With The Audience

Sometimes, the viewer’s attention wanders away as the video prolongs. The video should empathize with and connect with the audience to maintain their interest. Create an interactive video that attunes to employee interests and needs in a manner that resonates with them.

Adding subtitles or screen capture in one portion of the learning and development video also makes it easier for employees to grasp concepts regardless of the types of training in the video. Part of connecting with an audience is including a fun section that links to the topic.

This can be achieved through interactive gamification elements. One helpful idea is to include word scrambles of key terms and test the audience if they can unscramble the word, even if they use a word unscrambler to get the answer. With that, at least training still holds engaging team build and brainstorming potential. Plus, these small gamified quizzes catch their attention and engage with employees.

7. Host The Video On Professional Platforms

Video content on-demand may not always be an option for all platforms, so choosing one easily accessible to employees, like Vimeo or YouTube, is a great start. Especially for those using their smartphones. If you have the budget, opt for paid online conference management services with live chat and interaction features like Ex Ordo.

Conclusion

Creating training videos is about having an engaging and informative experience for employees. It’s a cost-effective training technique that allows businesses to efficiently manage employee onboarding or introduce tutorials for new processes and strategies.

Using eLearning, video learning, or screen recordings proves more effective as a training program than long meetings with PowerPoint presentations because team members retain more information through interactive visual experiences.

If you’re ready to use video in making engaging explainer videos for employees, visit simpleshow for ideas, insights, and how-to guides. Create an interactive video that attunes to employee interests and needs in a manner that resonates with them.

Author's Bio

Author Icon. Burkhard Berger is the founder of Novum™. Follow Burkhard on his journey from $0 to $100,000 per month.
He’s sharing everything he learned in his income reports on Novum™ so you can pick up on his mistakes and wins.

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