Video Prospecting: How to Execute Your Outreach in a Strategic Way
Sales teams are always looking for new and innovative ways to reach out to potential customers. One of the latest methods that has been gaining popularity is video prospecting.
Video prospecting involves creating a short, personalized video message and sending it to a potential customer through email or another channel. This type of outreach can be extremely effective in getting a response and starting a conversation.
What is video prospecting?
The first step in using video prospecting for outreach is understanding what it is and how it can be used. Video prospecting is a type of sales outreach that involves sending a personalized video message to a potential customer.
This type of outreach can be sent through email, social media, or another channel. The goal of video prospecting is to start a conversation with the potential customer and get a response.
Why use video prospecting?
There are many reasons why sales teams should consider using video prospecting for outreach. First, video is an effective way to stand out in the inbox and get attention. In addition, video allows you to humanize the sales process by putting a face to a name.
Video prospecting can also be used to build rapport and trust with potential customers. By showing them that you are a real person and not just a salesperson, you can create a connection that will make them more likely to respond to your outreach.
The stats behind using video in sales emails
When it comes to using video in sales emails, the numbers don’t lie. Just by including the word video in your subject line, open rates increase by 19%.
Additionally, when prospects watch a video, they are more likely to respond to your
call to action. In fact, one study found that when a video was included in an email, click-through rates increased by 300%.
How to create
Now that you know the basics of video prospecting, it’s time to start creating your own messages. When creating a video prospecting message, there are a few things to keep in mind.
First, your message should be short and to the point. The goal is to start a conversation, not give a sales pitch. Keep your video under two minutes.
Second, your message should be personalized. Mention the recipient’s name, company, or something else that shows you’ve done your research.
Third, make sure your video is high quality. Use a professional camera and make sure the audio is clear.
Finally, end your video with a call to action. Tell the prospect what you want them to do next, whether it’s scheduling a meeting or calling you back.
How to use video prospecting
Now that you understand what video prospecting is and why it can be effective, let’s take a look at how to use it for outreach.
There are a few steps you’ll need to follow in order to create an effective video prospecting message.
- Start by creating a list of potential customers who would be a good fit for your product or service.
- Research each potential customer and learn as much as you can about them.
- Create a script for your video prospecting message. This script should be personalized to each potential customer and include information about their specific needs.
- Record your video prospecting message using a webcam or asmartphone.
- Send your video message through email or another channel.
By following these steps, you can create an effective video prospecting message that will help you start a conversation with potential customers.
Tips on how to use video prospecting in your sales outreach
1. Keep it short and sweet
The best video prospecting messages are brief and to the point. No one wants to watch a long, rambling sales pitch. Even if it is an explainer video, try to keep them under 2 minutes for the best results.
2. Personalize your message
Take the time to personalize your video message for each prospect. Mention their name, their company, and why you think they would be interested in your product or service.
3. Be genuine
The most important thing is to be genuine in your approach. Don’t try to hard sell or come across as pushy. Instead, focus on building a relationship and having a conversation.
4. Follow up
Just like with any other type of outreach, make sure to follow up after sending your video message. Send a text, give them a call, or send another email. This will help keep the conversation going and increase your chances of making a sale.
Video prospecting is a great way to stand out from the competition and get your foot in the door with potential customers. By following these tips, you’ll be sure to make a positive impression and start developing relationships that could lead to sales.
To conclude, video prospecting is an effective way to stand out from the competition and get your foot in the door with potential customers. Just by following a few simple best practices, you can start developing relationships that could lead to sales.
Dhara Thakkar is a Digital Marketing Executive at Salesmate. She strives to provide insightful content that connects companies with the right audience. She knows how to balance SEO practices for different niches to get desired results. She’s a curious soul with an interest in historical events. She’s also fond of singing, dancing, and traveling. You can always reach out to her on Linkedin