3 video content trends and insightful predictions for 2024

Written by Hazel Raoult | 18th October 2023

rocket depicting new video content trends
Video has become a pillar of content strategy for brands seeking to engage modern audiences. It has allowed businesses to tell stories and make emotional connections with consumers. However, the video content industry is constantly evolving. With new platforms and technologies emerging, the way we create and consume video is changing rapidly.

With the advent of artificial intelligence and AR/VR technologies, we can expect some major trends that will transform video content and viewer experiences. Brands need to understand and embrace these coming changes to capture audience attention and drive results in an increasingly competitive online landscape.

In this blog, we’ll discuss three major video content predictions that are set to disrupt the video production industry in 2024.

3 video content trends to look after in 2024

1. Short-form videos

Short-form video content has seen a massive surge in popularity, thanks to features like Instagram reels, YouTube Shorts, and more. These platforms have encouraged many brands to create and share short, entertaining videos shot in portrait mode, which is incredibly trendy and is not going anywhere anytime soon.

Don’t believe us? Check out the following numbers:
Hence, a majority of marketers are jumping on the short video bandwagon. These 15-60 second videos are optimized for mobile feeds and creators can edit them with music, effects, and more. Further, it lowers the barrier to entry for new social media content creators given the shorter length. They can pump out more content that is tailored to viewers’ short attention spans. Plus, you can’t ignore their potential to drive huge engagement and purchases for brands.

From demonstrating a software feature in 15 seconds to giving fans a peek behind the scenes — the possibilities are endless when creating short-form video content for your brand. For example, Grammarly shot a video for a big ad campaign. They took some of the clips and converted them into this short social media video. This shows a great way to reuse longer videos and get more people interested in your brand.

2. AI-generated video content

AI-generated videos are expected to take off in 2024.

Artificial intelligence is revolutionizing various business aspects, including the video production industry. Gone are the days when video creation required extensive time, crew, and equipment. With various AI applications, you can automate and streamline the entire process — from pre-production and scriptwriting to video editing and scene composition.

AI tools can synthesize images, text, audio, and data to generate fully animated videos with little to no human effort — allowing creators time for more creative work. Companies, like Synthesia, provide over 140 AI avatars, AI voices in 120+ languages and accents, and 60+ pre-designed video templates that can help you produce product demos, narrated tutorials, personalized video pitches, and more tailored to a brand’s goals.

Hence, automated video creation will allow brands to scale video production while making content more relevant. Of course, risks around fake news and misinformation exist with such powerful tech. But with proper ethics and transparency, AI video offers the potential for better storytelling, cost efficiency, and viewer relevance.

3. Rise of virtual and augmented reality

Virtual and augmented reality are other emerging technologies expected to transform the video creation industry in 2024. These are quickly moving beyond gaming into video, advertising, training, and more.

Virtual reality is like a digital environment that allows you to feel you’re inside it, whereas augmented reality overlays digital elements in the real world. For example, AR could integrate interactive elements into videos, creating a new way for viewers to engage with content. Hence, from virtual travel experiences, gaming, and training simulations — these technologies can open bold new possibilities for creating engaging, lifelike video footage.

A 360-degree camera provides a unique and engaging video experience to users. Also, VR headsets allow viewers to feel transported into the center of video narratives and events. Further, live concerts and sports broadcasting are experimenting with VR to allow fans to attend these events virtually. Audiences can view highlights and replays from all angles as if on the stage or field. And, real estate brokers can also leverage this technology to provide users with a VR tour of a faraway place right from home.

Brands are also tapping into AR try-on experiences. For example, makeup brand L’Oréal acquired augmented reality company ModiFace and now offers AR makeup tutorials and virtual trials. Overall, AR and VR have huge potential to redefine how people create, share, and enjoy video content, leading to unique experiences for viewers and increased revenue marketing results.
Two people learning with their computers, one is wearing AR glasses

Wrapping up

The future of video holds exciting innovations that will transform content creation and viewer engagement. Short-form, mobile-first video, AI-generated content, and virtual/augmented reality experiences represent massive opportunities for creators and brands to connect with audiences in groundbreaking new ways.

Therefore, brands must revamp strategies to take advantage of these emerging trends and reap the rewards of deeper customer relationships.

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