AI-generated videos are expected to take off in 2024.
Artificial intelligence is revolutionizing various business aspects, including the video production industry. Gone are the days when video creation required extensive time, crew, and equipment. With various AI applications, you can automate and streamline the entire process — from pre-production and scriptwriting to video editing and scene composition.
AI tools can synthesize images, text, audio, and data to generate fully animated videos with little to no human effort — allowing creators time for more creative work. Companies, like Synthesia, provide over 140 AI avatars, AI voices in 120+ languages and accents, and 60+ pre-designed video templates that can help you produce product demos, narrated tutorials, personalized video pitches, and more tailored to a brand’s goals.
Hence, automated video creation will allow brands to scale video production while making content more relevant. Of course, risks around fake news and misinformation exist with such powerful tech. But with proper ethics and transparency, AI video offers the potential for better storytelling
, cost efficiency, and viewer relevance.