While AI makes the impossible possible in the content process, livestreams create authenticity in B2B marketing. They are currently the biggest revenue driver: on average, you watch a livestream three times longer than a traditional pre-produced video. Their interaction rate is even six times higher.
The high level of engagement makes this a great format for convincing decision-makers about your product or service. Statistics from LinkedIn Live show that livestreams are becoming increasingly important for community building, not just in B2C marketing. On the business platform livestreams are watched seven times longer
. In addition to the high level of engagement, there is also sales potential due to the purchasing power. Hardly any other scenario offers such easy, personal access to conversations with decision-makers from other companies as livestreams on social networks.
In the B2B context, the focus of livestreams is on adding value and exchanging ideas. Digital roundtables, interviews, or a webinar on a specific topic are possible livestream formats that work in B2B. It is important to note that livestreams are not sales pitches. Rather, you are sharing your expertise and building relationships with potential customers or partners. As with content marketing, it is your experience and tips that sell in this scenario.