How to improve your project communication with explainer videos

Written by Grace Smith | 21st August 2023
A person holding up a banner with a play button that is being used to communicate their projects with their audience
Effective project communication is crucial for successful outcomes and streamlined collaboration. Today, traditional communication methods often fall short of capturing attention and conveying complex information.

This is where explainer videos fit in. Explainer videos are concise, visually engaging, and highly effective in communicating key messages to diverse audiences.

In this guide, we will explore the power of explainer videos in project communication. We will also provide actionable insights on creating compelling videos that resonate with your stakeholders.

So, what are explainer videos?

Explainer videos are a powerful tool for conveying information. They’re also very helpful when it comes to simplifying complex concepts.

And while these videos come in various types, each caters to different communication needs. Animated explainer videos for example use captivating visuals and animation to bring concepts to life.

This makes them ideal for explaining abstract or intangible ideas. Live-action explainer videos showcase real people and settings.

This offers the authenticity and relatability you may need to stand out. Whiteboard explainer videos use hand-drawn illustrations and text.

This provides a dynamic and engaging learning experience. And there are also screencast explainer videos that capture screen recordings and are perfect for demonstrating software or digital processes.
An explainer video next to a graphic on how the video format created growth

What are the advantages of explainer videos for project communication?

Explainer videos have metamorphosed into an integral component of many marketers content strategy arsenals.

Explainer videos offer numerous benefits for project communication. Key among these benefits includes:

  • Enhanced Engagement:
    Visual and auditory stimulation in explainer videos captivate viewers’ attention. This ensures not just better message retention but also engagement. In fact, according to this 2019 survey, over 90% of professional video marketers are convinced that video helps viewers to get a better understanding of their service or product offerings.

  • Clarity and Simplicity:
    Explainer videos break down complex concepts into easily understandable visuals and concise narratives. This helps reduce confusion and most importantly, fosters clarity among team members.

  • Increased Accessibility:
    When you incorporate subtitles and captions, you get to easily accommodate diverse audiences with your explainer videos. This includes audiences with hearing impairments or language barriers.

  • Consistent Messaging:
    Explainer videos provide a standardized way to communicate project objectives. This way, you can rest assured that all your team members clearly understand the project’s purpose and goals.

  • Better Search Results:
    Did you know that explainer videos can increase your chances of appearing on the first page of Search Engine Results Pages (SERPs) and increase brand reach? Well, when people search online for services or products related to yours, your explainer videos would also pop up in the search results. So, while you can use explainer videos for internal communication, they can also be effective for external usage.

What Makes a Good Explainer Video?

Now, even though explainer videos can be really helpful when it comes to project communication, quality should never take the backseat. To create impactful explainer videos, it’s essential to consider the following key elements;

  • Clear and Concise Scriptwriting:
    First things first; a well-crafted script serves as the foundation of a compelling explainer video. Keep the script concise, and focus on the core message. Also use a simple language that resonates with your target audience.

  • Engaging Visuals and Animation:
    Visual elements play a crucial role in capturing viewers’ attention. According to this survey, 62 percent of Facebook’s 2 billion daily active users say that their interests on products or services increase potentially after watching their videos. This also applies to product communication. Good videos can help you capture audience attention and pass intended information with ease. Use high-quality graphics, colors, and animation techniques to create a visually appealing experience that aligns with your brand identity.

  • Professional Voiceover and Audio:
    Your product communication videos may not achieve the desired goals if the audio is subpar. So, invest in professional voiceover talent to deliver your script effectively. Ensure clear audio quality, and consider adding background music or sound effects to enhance the overall experience.

  • Appropriate Length and Pacing:
    Keep your explainer video short and to the point. Keep 1 to 3 minutes a time duration. This way, it will be easier to maintain viewer interest for a maximum impact.

  • Call to Action (CTA) and Next Steps:
    End your explainer video with a strong call to action. The CTA here should direct viewers to take specific actions such as signing up for a newsletter, visiting a website, or contacting your team for further information.

Creating and producing an explainer video

When creating an explainer video for your project communication needs, you do not want to do any trial and error games. It helps to have a structured plan of what to do at which stage. That said; follow these steps to bring your explainer video to life;
    • Branding and Consistency:Incorporate your brand elements, such as logos, color schemes, and taglines, into the explainer video. Consistent branding reinforces brand identity and helps viewers associate the video with your organization. Maintaining a consistent tone and style throughout your videos also builds brand recognition and trust.
    • Collaborate with a Professional Team:While it’s possible to create explainer videos independently, collaborating with a professional video production team can yield higher-quality results. Experienced professionals can bring creativity, expertise, and industry best practices to the project, resulting in a polished and effective explainer video.
    • Editing and Post-Production Techniques:Use video editing software to refine the video, trim unnecessary footage, and add visual effects if needed. Maintain a consistent visual style and ensure seamless transitions between scenes.
    • A/B Testing:Consider conducting A/B testing with different versions of the explainer video to determine which one performs better. Testing different visuals, scripts, or CTAs can help optimize the video’s effectiveness and fine-tune its message for maximum impact.
    • Track Conversions and ROI:Measure the success of your explainer video by tracking conversions and return on investment (ROI). Analyze how the video contributes to your marketing goals, such as lead generation, sales, or brand awareness. This data helps in refining your future video marketing efforts.
    • Optimizing the Video for Different Platforms:Adapt your video for various platforms and devices by considering resolution, aspect ratio, and file formats. Optimize the video for sharing on social media, websites, and ​project management platforms.
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How to implement explainer videos in project communication the right way

Making good explainer videos for project communication is just one piece of the puzzle. To maximize the impact of your explainer videos, you will need to implement it the right way. Consider these implementation strategies:

  • Integration with Project Management Tools:Incorporate explainer videos within your project management tools, such as task management platforms or team collaboration software. This integration ensures easy access to videos, fostering seamless communication among team members.

  • Sharing Videos through Relevant Channels:Utilize platforms like YouTube, Vimeo, or internal video-sharing platforms to distribute your explainer videos. Share them via email newsletters, social media, or project-specific communication channels to effectively reach your target audience.

  • Incorporating Videos into Presentations and Meetings:Enhance presentations and project meetings by integrating explainer videos. Use them to introduce new concepts, explain complex ideas, or showcase project milestones. This approach enhances engagement and improves overall understanding among participants.
  • Leveraging Video Analytics and Feedback:Monitor video analytics to gain insights into viewer engagement, retention, and feedback. Use this information to refine future videos, improve communication strategies, and address any knowledge gaps.

Project communication challenges and how to fix

Implementing explainer videos in project communication can bring significant benefits, but it’s essential to address potential challenges that may arise. Here are common challenges and their solutions:

  1. Complex Concepts: Explaining intricate or technical concepts through videos can be challenging. Simplify the content by breaking it down into digestible chunks, using visuals, analogies, and real-world examples. Focus on the core message and avoid overwhelming viewers with unnecessary details.

  2. Budget Constraints: Creating high-quality explainer videos may require financial resources. To overcome budget constraints, consider using cost-effective video creation tools or outsourcing to professional freelancers. Also, prioritize video content based on its impact and allocate resources accordingly.

  3. Language Barriers: When targeting a global audience, language barriers can hinder effective communication. Address this challenge by incorporating subtitles or translations in multiple languages. This ensures inclusivity and enables viewers to understand the video’s content regardless of language proficiency.

  4. Technical Limitations: Lack of technical expertise or access to advanced video editing software can pose challenges. Consider investing in user-friendly video creation tools that require minimal technical skills. Alternatively, collaborate with professionals or agencies specializing in explainer video production to ensure high-quality results.
A tangled web with a question mark at the end turning into a single line ending with a light bulb indicating the effectiveness of health and safety videos

Enhancing data security in project communication with explainer videos

In as much as you want to get results with your project communication explainer videos, securing your project communication is paramount. Secure Socket Layer (SSL) encryption here can help with safeguarding data integrity and privacy. Utilizing explainer videos offers organizations a powerful way to convey information while safeguarding sensitive data. These videos can be protected with robust security measures like SSL certificate, ensuring secure transmission and storage of information. Moreover, explainer videos facilitate visual communication, enabling teams to effectively convey complex concepts and instructions. By prioritizing data security and incorporating explainer videos into project communication, organizations can foster collaboration, streamline workflows, and safeguard sensitive information throughout the project lifecycle.
Ai security to depict data security

The bottom line

Improving project communication is vital for successful outcomes, and explainer videos provide a compelling solution to this challenge. Leverage the power of visual storytelling, embrace the best strategies, and continuously refine your approach to enhance project communication and drive project success.

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