Why Should You Include Explainer Videos In Your Instagram Feed?
#1 Watching is easier than reading
Watching vs. reading! Which one do people prefer to do on a social media network like Instagram? Of course watching! Actually, when people go on Instagram, they prefer to just scroll up and down the feed and get the information they want just by watching images and videos. Hence, It is way better to include an explainer video in your Instagram feed rather than sharing a simple image and writing down a log caption.
Actually, by sharing an explainer video on your Instagram account, your followers can easily watch and hear whatever they need in less than a minute. So, provide valuable video content for your target audience, and post it on your Instagram feed to perfectly explain whatever you want.
#2 Explainer videos are attention-grabbing
#3 Easy to share
Another reason to include explainer videos in your Instagram feed is that they are really easy to share. Actually, whenever you create a video to post on Instagram and run marketing campaigns using them, you can be sure that you have not wasted your time at all! But why?
Well, videos are really easy to share on multiple platforms. After creating videos to promote your products and services on Instagram, you can easily upload them on YouTube, Vimeo, etc, and double up your followers, and hence, your customers!
#4 Videos are more engaging than images
In fact, social media websites, and especially Instagram are turning to an emotional and engaging media. Actually, whenever you share an animated explainer video on your Instagram feed, you have more chances to grab attention because it affects your potential customers’ emotions better than solid pictures.
#5 Better recall rates
It has been proved that about 80% of people, recall what they have seen in an advertising video for about 30 days and 12% will finally make the purchase! Isn’t amazing?
It means that if you share a video on your Instagram feed instead of images with long captions, you can have a good impression on more people and your customers will increase rapidly. Also, since explainer videos are a good combination of animation, storytelling, and a piece of inspirational music or sound, your target audience will fall into it and hence, you will have a better engagement with them.
#6 Great to explain products and services
As mentioned in the introduction, to succeed on Instagram and grow rapidly, you have to follow some tested strategies. Actually, posting regularly, sharing posts at the best time possible, using Instagram growth tools, trying the follow for follow strategy, and using the best unfollow app for Instagram literally help you to boost your business. But they are not enough at all!
Final Thoughts
To sum it up, you should consider including explainer videos in your Instagram feed for so many reasons. One of the most important reasons to use them is that you can easily describe the features and abilities of your products and services and show how your consumer should operate with your product. Additionally, it has been shown that people prefer to watch a 1-minute video on Instagram instead of reading a long caption. So, if you share explainer videos on Instagram, you can easily boost your business.
Author’s Bio
Mazi is a content marketer who works for socialpros.co. a writer by day and a reader by night, he has dedicated his free time to writing informative blogs around social media and marketing tips.