Creating engaging explainer videos for subscription platforms
Written by Kylie Long | 20th December 2024
Table of Contents
You’ve got a fantastic product or service, but your audience doesn’t quite “get it”. That’s where explainer videos step in. Explainer videos provide a simplified approach for making complex ideas stick. Studies indicate viewers retain 95% of a message when they watch it in a video compared to when they read it.
Video content transforms confusion into clarity , simplifying the process for people to understand your value and take action. Whether you’re explaining subscription models or how to navigate an e-commerce platform, a good explainer video can simplify it all in just a few minutes.
In this article, we’ll explore how to create videos specifically for subscription platforms, engage your audience, and integrate them into your overall video marketing strategy. Ready to get started and achieve the perfect balance between engagement and action? Let’s dive in!
The power of explainer videos
Clear communication is key to any business success. Explainer videos have become one of the most effective tools for businesses to save time and communicate value. These videos showcase different features of your product to help your audience gain access to vital information. Whether you’re aiming to sell products or boost brand awareness, Explainer videos streamline processes and drive conversions.
What is an explainer video?
An explainer video is a short video that explains a product, service, or concept in a concise and engaging manner. Typically lasting between 30 seconds and two minutes, these videos are often placed on high-traffic website landing pages or featured on YouTube and social media. They use a combination of visuals, narration, and visual storytelling to break down complex ideas into digestible content.
Benefits of using explainer videos
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- Increased conversions: Studies suggest that explainer videos can boost conversions by up to 20%, offering clear and concise explanations of subscription products or services . By addressing potential customer questions and concerns, these videos help move prospects through the sales funnel more effectively, especially for platforms offering unique features and free versions that need quick understanding to attract new customers.
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- Brand awareness: Explainer videos quickly build brand identity and recognition. In a crowded market, videos that highlight platform offers and speak to your target audience help you stand out from other platforms while keeping customer interest strong.
- Customer understanding: Explainer videos simplify complex ideas, Whether it’s onboarding new clients, showcasing a product catalog, or explaining paid and free plans. By showing customers the value, these videos help them gain access to the correct information, making decision-making faster and easier.
Elements of a good explainer video
A good animated explainer video should have these key elements that work in harmony to create an engaging and effective video. These elements include:
A clear script: The heart of any great explainer video is a straightforward script. It needs to get to the point fast. Viewers need to get the message in just a few clicks.
Engaging visuals: Use relevant animations and graphics that amplify the message. The visuals should connect with the product or service you’re showcasing, making the video easy to follow.
Consistent brand identity:
Your brand’s colors, fonts, and logos should appear throughout the video. This reinforces your brand while serving as a powerful marketing tool.
A clear call-to-action: End with a strong call-to-action. Whether it’s signing up for recurring billing or exploring tiered pricing, make the next step obvious.
Professional voiceover or soundtrack: A good voiceover or soundtrack can boost the quality of your video, keeping viewers engaged from start to finish.
Engaging visuals: Use relevant animations and graphics that amplify the message. The visuals should connect with the product or service you’re showcasing, making the video easy to follow.
Consistent brand identity:
Your brand’s colors, fonts, and logos should appear throughout the video. This reinforces your brand while serving as a powerful marketing tool.
A clear call-to-action: End with a strong call-to-action. Whether it’s signing up for recurring billing or exploring tiered pricing, make the next step obvious.
Professional voiceover or soundtrack: A good voiceover or soundtrack can boost the quality of your video, keeping viewers engaged from start to finish.
Visuals and Animations
Visuals and animations are the heart of any compelling explainer video. They transform complex ideas into easily digestible content , making it more engaging for viewers.
simpleshow offers a vast library of stock illustrations, characters, texts, and images to create engaging explainer videos. Its in-house animated scenes and drag-and-drop functionality make integration seamless. With simpleshow’s intuitive drag-and-drop feature, you can also upload your own pictures and footage. Give your video a personal touch that resonates with your audience.
Moreover, simpleshow’s Custom Video Builder maintains consistency in your branding. You can apply your company’s images, colors and logo across the animated video with just a single click. This builds stronger recognition for the brand.
To sum it up
Creating engaging animated explainer videos for subscription platforms requires understanding your audience, using the right tools, and adapting content for different channels. simpleshow stands out with its intuitive interface and smart editing tools. By applying the strategies covered, you can increase engagement, improve conversions, and meet your business goals. Keep your message clear, concise, and engaging.
In the second part of this blog, we’ll dive into best practices for video production, strategies for tracking performance, and how to integrate explainer videos into your subscription platform.
Frequently asked questions
What makes simpleshow good for subscription services?
simpleshow’s AI technology and intuitive templates make it easy to create videos that clearly explain the benefits of subscription services, helping attract your target audience.
How does simpleshow improve viewer engagement?
By using visual storytelling and interactive features, simpleshow makes content easier to understand and more engaging.
simpleshow’s AI technology and intuitive templates make it easy to create videos that clearly explain the benefits of subscription services, helping attract your target audience.
How does simpleshow improve viewer engagement?
By using visual storytelling and interactive features, simpleshow makes content easier to understand and more engaging.
Author's bio
Name: Kylie Long
Position : Senior Video Production Specialist at Uscreen
As a senior video production specialist at Uscreen, Kylie’s focus is YouTube content creation and customer education. She writes for Uscreen’s 21K subscriber YouTube channel and creates content for Uscreen’s education platform to help membership owners grow their business.
Position : Senior Video Production Specialist at Uscreen
As a senior video production specialist at Uscreen, Kylie’s focus is YouTube content creation and customer education. She writes for Uscreen’s 21K subscriber YouTube channel and creates content for Uscreen’s education platform to help membership owners grow their business.
