The more often something happens, the simpler it seems. And the better you can fit the complex part into a system, the better you understand it. In video production, we use storytelling to
simplify complex issues.
A clear progression from problem to implementation to solution is also a pattern that many people follow in copywriting or video production. That’s why you can recite the plot of a romance movie before you’ve even seen it: The very complex story, in terms of twists, subplots, and shifts in perspective, follows a simplified pattern.
So, how do you make the world easier to understand through video? By putting the complexity into a framework that follows a pattern. To do this, videos combine storytelling, visuals, and language.