Tips for Converting Impressions to Sales
Did you know that most of the leads your website generates won’t convert into sales automatically by being sent to the conversion funnel you have created? In fact, in most situations, it is going to require additional help to produce the conversion you are looking for. Here are some tips that are going to help your business convert more leads into sales.
Provide Customers with an Incentive
Think of one person who doesn’t like to get something free. Providing some type of gift or a special, time-sensitive discount is one of the best and most effective ways of converting impressions. The discount doesn’t have to be something crazy and the gift doesn’t have to have a high monetary value. The fact is the average customer won’t be able to pass up the offer of a limited-time discount or a free offer.
Ask for the Sale
You may wonder how asking for a sale is any type of amazingly new marketing advice. The fact is – it’s not. It is just common sense. While this is true, it is something that most businesses just don’t do. Make sure you are asking your leads if they are ready to make a purchase. You will probably be surprised how many actually say “yes.” These individuals became a lead because they were interested in what you have to offer. Keep in mind, if your business isn’t asking for a sale, there’s a good chance that your competition will.
Highlight the Benefits Offered by Your Product or Service
If your service or product can increase a lead’s ROI – return on investment – make sure you remind them of this. This means you ask specific questions, such as “are you ready to increase your revenue?” Reminding a lead that you offer a solution that is going to help them make more money will likely provide the extra push needed to get them to convert. One of the best ways to highlight the benefits your product or service brings to a customer is through a video. You can easily communicate and show what you want the customer to understand. Video allows them to learn through hearing, seeing, and reading about how a certain product can impact them. The more understanding you can generate, the closer you get to closing the deal. There are many reasons to use a video to highlight the benefits of your business, so be sure to find the key to your video marketing success!
Develop an In-Depth FAQ Pages
Some leads are not going to finish their purchase because they still have questions they want answers to before they actually “pull the trigger.” It’s a good idea to answer some of the most common ones that your leads may have and be sure that this section is in a prominent area on your website. It’s also smart to speak with your customer service reps and your sales team to create a list of the most common questions that your customers ask.
Make Sure You Have Imposed a Time Limit
Be sure that you create a “no communication” deadline so you can remove any unresponsive leads from your marketing funnel. By sending out a “final communication” email, you will be able to get the proper reaction from your customers (in many cases). If your customer still does not respond, it keeps your sales team from wasting their energy and time on a dead lead.
Follow Up is Key
A simple follow-up phone call or an email that asks your leads about any type of additional question is probably going to help get them back into the mode to buy. This is a great way to quickly convert your leads into sales before too much time passes.
A good strategy is to contact your leads right away as they are generated using your website and then follow up with them several days later. Make sure the email lets them know you are available to answer any questions they may have. Believe it or not, a simple follow-up like this will help to close many more leads and this is true in virtually all industries.
Use Marketing that Stands Out
There’s a very good chance that your competition is also marketing to your leads. This means you need to ensure that your emails are standing out from the other ones that are likely flooding their inbox. Be sure to include things like fun facts about the company or even the local area.
By using the tips and information here, you will find that you can get more leads to convert, which is the goal of any business. Don’t take the tips here for granted – they are proven effective and can help you achieve the success you are looking for.
About the author Kevin Gardner
Kevin Gardner graduated with a BS in Computer Science and an MBA from UCLA. He works as a business consultant where he helps companies integrate technology to improve performance. He shares his knowledge and expertise not only with his clients but with his fellow bloggers and readers.