The “Science of Good Explanations”
at Advertising Week Asia
In order to prevent our statements from being misunderstood, we often have to face the question of how can we...
Why a video tutorial is miles away from a good explainer video
When I reported on my recent artichoke experience, I concluded that “YouTube tutorials aren’t worth their salt compared to explainer...
Honoring the “King of Pop“: how did it all begin?
On occasion of the 7th anniversary of his death, the simpleshow foundation is acknowledging a legendary artist, who is still...
Change management: How to avoid generating opposition
Change management processes often generate uncertainty and opposition in companies. Proper communication helps....
Problems HR Faces
From code of conduct to company policies and claims, getting information across to employees can be a challenge to any...
“Start with Why”: The Persuasive Power of Why
One of the most-viewed TED talks is Simon Sinek's “Start with Why.” Why it’s so important to explain why a...
simpleshow foundation explains HIV and AIDS in Australia
Being informed can make a huge difference, especially when it comes to something as important as HIV and AIDS. Since...
simpleshow wins gold and silver at the Communicator Awards
simpleshow foundation wins a gold award und simpleshow Japan wins several silver awards at the Communicator Awards this year...
The Rise of the Emojis
What’s the fastest growing language of the twenty-first century? English? Spanish? Chinese? Nope, you’re thinking far too old school. Who...
Why a simple explanation is so important
To understand why we’re so sorely in need of succinct explanations like the ones in our simpleshow explainer videos, let’s...