Why the Internet is cat crazy – and what a good explainer video can copy from cat videos
The internet is cat-crazy. But why do cat videos work so well? And what can you learn from them for...
A Gold Green Award for our simpleshow foundation’s explainer video about food waste
Our explainer video on food waste of the simpleshow foundation has won gold at the Deauville Green Awards....
Why (explainer) videos are so important in social media
Most viral hits on the social web are videos. They’ve become the most popular format. Why videos are so important...
Against scepticism and misunderstandings – how explainer videos can inspire greater trust in banks
Most people do not really trust their bank adviser. The solution: explainer videos. How they can be used to re-strengthen...
Internal buy-in for Sustainability and CSR
People typically think of Environmental Sustainability and Corporate Social Responsibility (CSR) as a public relations stunt. Or there are...
simpleshow foundation @ Wikimania 2016
For the first time, this year’s Wikimania – run under the slogan “Wikipedia as a driver for change” – was...
It’s all in the mix: How e-learning becomes a learning journey
E-learning plays an important role in almost every department of SMEs and large companies. But what makes e-learning effective in...
The “Science of Good Explanations”
at Advertising Week Asia
In order to prevent our statements from being misunderstood, we often have to face the question of how can we...
Why a video tutorial is miles away from a good explainer video
When I reported on my recent artichoke experience, I concluded that “YouTube tutorials aren’t worth their salt compared to explainer...
Honoring the “King of Pop“: how did it all begin?
On occasion of the 7th anniversary of his death, the simpleshow foundation is acknowledging a legendary artist, who is still...