The power of using video in your business emails
Written by Himanshu Gulati | 30th June 2025
Table of Contents
Today, capturing your audience’s attention is more challenging than ever, but adding video content to your business emails gives you a strategic advantage. A well-placed video stands out in a sea of text, grabs attention mid-scroll, and sparks curiosity, while ultimately improving engagement metrics. Whether you’re introducing a product, educating customers, or simply saying thank you, adding a video makes your message clear and more memorable.
The rise of video content
Homepage video embedding was seen as an advanced technique during the early 2010s. The use of short videos became mainstream because of platforms such as TikTok, YouTube Shorts, and Instagram Reels while businesses adapted accordingly. AI is revolutionizing video content trends, redefining how businesses produce and deliver content.
According to Wyzowl’s 2023 report, 91% of people said they want to see more videos from brands. Why? Because video is easier to take in, keeps people engaged, and sticks in their memory more than text alone.
Businesses must now use video content throughout communication because people tend to have brief attention spans in email communications, and incorporating a PAM solution can help efficiently manage and secure these video assets.
Why video in emails matters
The average professional receives over 120 emails a day from newsletters to promotions and updates. Amid this avalanche, the challenge is simple: How do you stand out? The answer is video in business emails.
Plain-text and static-image emails are like wallpaper; they blend in. A video, even if just a thumbnail or a short loop, breaks that pattern. When readers spot a play button, curiosity is piqued.
Benefits of adding videos to business emails
Increased open rates
According to Campaign Monitor, emails with the word “video” in the subject line see open rate increases of 6–13%. Why? The term implies there’s something visually engaging inside. It promises less reading and more watching, a win for readers who are short on time.
Boosted conversion rates
Whether booking a demo, making a purchase, or signing up for a webinar, video can improve your success rate. A well-crafted video can explain complex concepts, address objections, and create a stronger emotional connection with your audience.
Studies have shown that landing pages with videos can increase conversion rates by up to 80%. So, imagine the impact when that video is embedded in your initial email touchpoint.
Types of Videos to Include in Emails
Introduction Videos
Think of intro videos as a virtual handshake. They humanize your brand and boost engagement. Sales reps and service teams especially benefit from adding a face and voice to their message, something plain text can’t do.
Product Demonstrations
A quick demo video in your email answers questions and showcases value instantly. It’s perfect for launches, follow-ups, or showing how you solve specific pain points, making it easier for recipients to say “yes.”
Customer Testimonials
Seeing real customers share their wins adds authenticity and credibility. Use these mid-funnel to ease doubts and drive action. Keep it natural, raw, unscripted moments resonate more than over-polished clips.
Personalized Thank-You Videos
A short thank-you video goes a long way. These videos delight recipients, stand out in crowded inboxes, and often get shared, extending your brand’s reach.
Best practices for embedding videos in emails
Use a Compelling Thumbnail
To draw clicks, use a sharp, relevant image with a visible play button. Choose frames with emotion or action, and consider adding short overlay text.
Want to go a step further? Use a tool like EZGif to convert a short clip into a GIF. Perfect for email engagement without relying on embedded video players.
Keep Videos Short and Sweet
Respect inbox time, aim for 60–90 seconds max. Hook viewers early, skip the fluff, and deliver value fast. If the full content is longer, tease it with a short clip and link to the full version.
Optimize for Mobile Devices
Over 60% of emails are read on phones. Use mobile-friendly formats (vertical/square), large play buttons, and compressed thumbnails.
Tools for creating effective email videos
simpleshow
If you’re looking for a simple yet powerful tool to create explainer-style videos, simpleshow is a fantastic option. It’s known for its ability to turn complex ideas into engaging, easy-to-understand videos using illustrations, voiceovers, and straightforward scripting. Its intuitive platform makes simpleshow especially useful for embedding video in business emails. You don’t need to be a video expert to create something polished and professional.
simpleshow’s strength lies in storytelling. Instead of flashy graphics, it focuses on clear communication. You choose a script template, customize it with your content, and the tool automatically creates a storyboard. Their AI even helps adjust the script for clarity and flow. Once complete, your video is ready to be exported and linked in your email campaign.
Businesses often use simpleshow for product explainers, internal training, or onboarding emails. The explainer format is especially helpful if your audience needs education before they can convert. Plus, the clean, animated style looks good across devices and loads fast, making it ideal for mobile email viewers.
D-ID
If human-like AI avatars and scalable personalization are your priorities, D-ID stands out as a powerful solution. It enables you to create lifelike talking head videos from text, with facial expressions and natural voiceovers. It is ideal for engaging audiences at scale without needing a camera or production crew.
Marketers and communicators love D-ID’s ability to generate personalized, face-driven video messages from simple scripts. Whether creating training videos, customer service responses, or dynamic product explainers, D-ID helps you quickly transform images, text, videos, audio, and voice into highly engaging digital people, bringing a human touch to digital communication.
What sets D-ID apart is its use of generative AI to turn plain text into emotionally engaging, face-to-camera videos. The platform integrates with tools like Zapier and can be embedded in email campaigns or landing pages, making it easy to automate and personalize at scale.
D-ID is a smart solution for enterprise teams that want to make communication feel more human and engage their audience while saving time and production costs, innovating with AI video.
Conclusion
Using video in business emails isn’t just a trend; it’s a proven strategy to capture attention, build trust, and boost results. From increased open and click-through rates to higher conversions, video offers tangible benefits at every stage of your email marketing funnel. And with today’s tools, adding video doesn’t require a production team or a Hollywood budget.
So if you’re serious about standing out in the inbox, it’s time to hit record.
Author's bio
Himanshu is an outreach expert and SaaS link builder who has helped many websites secure backlinks from high-authority domains. He is passionate about writing and enjoys sharing his experiences on how he built his journey as a successful link builder.
