A team is always made up of several individuals who differ in their work tasks as well as in their character. If communication is faulty, this can lead to tension and problems in the workplace where team members no longer share the same goal. As a leader, it is your responsibility to stress to the entire team that each member is working toward the same goal before the project begins. This prevents power imbalances, competitive pressures, and the pushing through of individual opinions.
The key message for the team should be: Being part of the team is an advantage, not an obstacle. The benefits range from an open exchange of information, synergy effects, and increased flexibility to assistance from colleagues. Such benefits can be communicated verbally, but it is even better if you record them in a way that is visible and can be retrieved at any time. An explainer video in our simpleshow video maker
is a suitable medium, as it allows you to present all the information in an appealing manner.
We recommend including the actual target as well as the project team in the video. This creates an association with oneself and helps participants to identify with the project, promoting intrinsic motivation.