Against scepticism and misunderstandings – how explainer videos can inspire greater trust in banks
Most people do not really trust their bank adviser. The solution: explainer videos. How they can be used to re-strengthen...
Internal buy-in for Sustainability and CSR
People typically think of Environmental Sustainability and Corporate Social Responsibility (CSR) as a public relations stunt. Or there are...
simpleshow foundation @ Wikimania 2016
For the first time, this year’s Wikimania – run under the slogan “Wikipedia as a driver for change” – was...
The “Science of Good Explanations”
at Advertising Week Asia
In order to prevent our statements from being misunderstood, we often have to face the question of how can we...
It’s all in the mix: How e-learning becomes a learning journey
E-learning plays an important role in almost every department of SMEs and large companies. But what makes e-learning effective in...
Why a video tutorial is miles away from a good explainer video
When I reported on my recent artichoke experience, I concluded that “YouTube tutorials aren’t worth their salt compared to explainer...
Honoring the “King of Pop“: how did it all begin?
On occasion of the 7th anniversary of his death, the simpleshow foundation is acknowledging a legendary artist, who is still...
Change management: How to avoid generating opposition
Change management processes often generate uncertainty and opposition in companies. Proper communication helps....
Problems HR Faces
From code of conduct to company policies and claims, getting information across to employees can be a challenge to any...
“Start with Why”: The Persuasive Power of Why
One of the most-viewed TED talks is Simon Sinek's “Start with Why.” Why it’s so important to explain why a...