A moving purchase: Explainer videos for e-commerce success
Successful e-commerce requires standing out from the pack o the competition. How the right (explainer) video can make that work....
Learning on demand
The knowledge we need for our jobs is getting more and more complex. One solution is to access the information...
Illustrated vs. filmed: Why we draw our explainer videos
Our explainer videos are drawn rather than filmed for a good reason: illustrations have tremendous advantages for communicating content....
Why the Internet is cat crazy – and what a good explainer video can copy from cat videos
The internet is cat-crazy. But why do cat videos work so well? And what can you learn from them for...
A Gold Green Award for our simpleshow foundation’s explainer video about food waste
Our explainer video on food waste of the simpleshow foundation has won gold at the Deauville Green Awards....
Why (explainer) videos are so important in social media
Most viral hits on the social web are videos. They’ve become the most popular format. Why videos are so important...
Against scepticism and misunderstandings – how explainer videos can inspire greater trust in banks
Most people do not really trust their bank adviser. The solution: explainer videos. How they can be used to re-strengthen...
Internal buy-in for Sustainability and CSR
People typically think of Environmental Sustainability and Corporate Social Responsibility (CSR) as a public relations stunt. Or there are...
simpleshow foundation @ Wikimania 2016
For the first time, this year’s Wikimania – run under the slogan “Wikipedia as a driver for change” – was...
The “Science of Good Explanations”
at Advertising Week Asia
In order to prevent our statements from being misunderstood, we often have to face the question of how can we...