How to Use Instagram The Right Way for Marketing
Lately, online platforms such as TikTok, Instagram, and Book of Ra have been booming. Instagram is the new haven for advertising purposes due to posts, videos, and stories. It is hip, flashy, and you can potentially reach millions of people with just one video ad. Especially due to the video maker tool that can be used to create different videos in a simple and fast way.
The viral factor is real. If you hit a gold vein in that regard, your business sales could blast through the roof overnight. All of these aspects combined make an exciting social media experience for marketers and consumers alike. Entertainment mixed with forward-thinking ads are an excellent combo. Essentially, Instagram marketing for business is the new it-model. If you still are not on the platform, you can be sure that you are missing out. Don’t hesitate to hop on the trend, and we will tell you how to take it from there.
Instagram Marketing for Beginners – How to Maximize your Marketing Efforts
Switch Your Account to a Business Profile
Before you begin your marketing ventures, make sure that you switch your account to a business profile. It is very simple to do, but it’s an essential part of the process. It will enable followers to click on the contact button, which will take them directly to your website. You will also gain the ability to use powerful analytics tools that will show you your reach, engagement levels, and other vital stats.
Launch Sponsored Ads
Sponsored ads are a prime example of Instagram marketing. A great function is that you can precisely control how much money you want to spend on your ads via the ad budget function. You will also be able to choose between showing one sponsored ad or showcasing multiple ones through the carousel feature. Additionally, high-performing posts can be turned to sponsored ads.
You can grab your audience’s attention with eye-catching video formats across Instagram. It’s easier to attract your target group with video marketing.
Post Instagram Stories
Instagram stories are excellent tools for whenever you want to advertise your posts with content that may not be as extravagant as sponsored ads. For example, you can promote your special offer like artlist discount code with free music for videos in one of the Instagram stories. That is widely tolerated in the community when it comes to the stories feature. They can still generate loads of views regardless, and the more “low-key” nature can add an intimate aspect to your brand.
Collaborate with Influencers
Working with influencers has become a part of the definition of Instagram marketing at its best. It can be extremely valuable to brands, especially when they are just starting to gain a following. Such marketing will allow you to reach the audience of a beloved influencer and tap into the created microcosm. When done right, influencer marketing can be a game-changer for your brand.
When you do the influencer outreach, to catch the influencer´s attention, create a short and catchy explainer video about the influencer, along with an engaging explainer video about the product or service you would like them to promote.Example: Let’s say you’re a new clothing brand looking to expand your reach on Instagram. By collaborating with fashion influencers, you can leverage their established presence and engage with their dedicated followers.
Engage with Your Followers
Replying to comments, being witty, and commenting on others posts can establish an authenticity level that is hard to create otherwise. Staying active will allow you to gain more organic followers from other pages you comment on. It can also build trust between your brand and its followers.
Publish gifs and short explainer videos to achieve a higher level of interest and engagement by your audience.
Use Instagram Hashtags
Instagram hashtags are a phenomenal feature for Instagram marketing. Describing the topic of your post via hashtags will act as a signal to users that your post is relevant to what they are seeking. Lots of users search for content based on hashtags alone, so remember to include them. It is all the more important if your post touches on a trending topic. You can also create your own company hashtags based on your name, an event, campaign, or promotion.
We hope that this information inspired you to start advertising on Instagram. There are heaps of benefits to Instagram marketing for your company. It increases brand awareness, builds relationships with your followers, lets you portray your company precisely as you want it, and above all, it is tons of fun. To call for attention and to achieve better engagement remember to incorporate explainer videos and gifs in your promotional activities!
Jeremy Ambrose is a brand manager and marketing expert from Los Angeles. He has worked in the industry for over two decades and established himself through working with top-level brands. His part-time passion is educating young entrepreneurs on how the world of marketing works. Find more of Jeremy’s work on his blog “Miracle Marketing”.