If employees are confused by—or don’t agree with—your brand’s message, they’re not going to be able to deliver on your brand’s promise. This can have seriously negative reputational consequences, both internally and externally.
But, by aligning your employees with your brand message, you can improve employee-customer conversations.
Why not create customized explainer videos
to communicate your brand message to both your employees and your customers? Brand storytelling is a powerful marketing strategy that, when combined with compelling visuals, can not only inform and engage your audience but really connect them to your brand message.
Other tips for coordinating your internal and external communications include sharing company news with employees, using an internal communications app, and building a strong culture of community.
Remember, your brand’s message needs to be communicated from the inside out.